Rebranding for a New Milestone
Ahead of its 25th anniversary, the ZEROSHOCK brand, known for its durable protection solutions, has announced a major rebranding initiative. With the new brand message, “Impact can be mastered” (“衝撃は掌握できる”), the series evolves beyond simply protecting devices from sudden damage to offering proactive, personalized protection strategies.
Three Levels of Protection
To better serve individual user needs, the new iPhone 18 Pro and iPhone 18 Pro Max cases are categorized into three protection levels: LIGHT, STANDARD, and TOUGH.
TOUGH Series
The TOUGH series represents the pinnacle of protection within the ZEROSHOCK lineup. It features D3O(R) impact-protection material, a specialized technology widely used in motorsports and military applications, integrated into a dual-structure design with a polycarbonate shell.
Key features include:
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D3O(R) Technology: High impact absorption with a slim profile.
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Honeycomb Interior: Enhances shock absorption efficiency.
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Comprehensive Guarding: Includes bezel guards for screen protection and specialized camera lens coverage.
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Independent Button Parts: Improved durability and tactile feedback.
STANDARD and LIGHT Series
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STANDARD Series: Utilizes a durable TPU and polycarbonate dual-structure design, building upon the trusted legacy of the original ZEROSHOCK series.
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LIGHT Series: Offers a balance of protection and sleekness, featuring a high-elasticity TPU frame combined with a 5H hardness polycarbonate back.
Ecosystem of Protection
Beyond the cases themselves, Elecom encourages users to combine these products with their range of accessories, including hand straps, shoulder straps, and MAGKEEP card holders. This approach aims to minimize the risks of dropping the device, further realizing the brand’s concept of “mastering impact.”
For more details on the development story and the full product lineup, please visit the official brand site:
