Brighte’s ELEKI LIFT Facial Device Introduces New Pink Color
Ai Robotics Co., Ltd., through its beauty appliance brand Brighte, is set to launch a new color for its popular lift facial device, “ELEKI LIFT.” This new color, designed to evoke the feeling of spring, will be available starting January 28, 2026.
The “ELEKI LIFT” series has achieved cumulative sales exceeding 1.15 million units as of December 2025. The device is known for its combination of simple two-button operation and advanced functionality.
The ELEKI LIFT incorporates three modes necessary for comprehensive facial care:
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Ion Derivation: Designed to remove impurities from the skin.
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Electroporation and Salon-Grade EMS: Aims to enhance the penetration of beauty ingredients into the stratum corneum and provide muscle stimulation.
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RF + Red and Blue LED: Offers radiofrequency and LED light therapy for various skin concerns.
These features enable the device to address 15 different beauty needs, including transparency care (improving skin impression through hydration), exfoliation, improved makeup adherence (by conditioning the skin), and enhanced penetration of beauty ingredients.
The newly introduced color is soft and blends well with the skin. Its muted tone offers a sophisticated and refined impression, suitable for adult users. The color is intended to gently complement interior aesthetics while elevating one’s mood during daily skincare routines.
This new pink ELEKI LIFT maintains all existing functionalities and is presented as an ideal choice for self-care to welcome spring, or as a thoughtful gift.
Product Overview
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Product Name: ELEKI LIFT (Pink)
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Price: 58,000 yen (tax included)
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Release Date: January 28, 2026 (Wednesday)
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Product Page: https://brighte.jp/shop/products/BRT-FSB170
About Brighte
Brighte is a beauty appliance brand dedicated to pursuing refined beauty with a motto of creating “unseen products.” The brand combines highly sophisticated and precise proprietary beauty technology with an overwhelming customer-centric approach, aiming to empower each customer’s confidence and radiance with innovative choices.
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Brighte Official Website: https://brighte.jp/
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X (formerly Twitter): @brighte__jp
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Instagram: @brighte.official
About Ai Robotics Co., Ltd.
Ai Robotics Co., Ltd. leverages AI technology to continuously create and expand D2C brands. Currently, its primary brands include the skincare brand “Yunth” (https://yunth.jp/), the beauty appliance brand “Brighte” (https://brighte.jp/), and the hair care brand “Straine” (https://straine.jp/). The company is actively expanding its product lineup.
- Ai Robotics Co., Ltd. Website: https://ai-robotics.co.jp/
