jig.jp Launches AR Glass Brand “SABERA” and Official Landing Page
jig.jp, headquartered in Sabae City, Fukui Prefecture, has announced the launch of “SABERA,” a new brand for its smart glasses (AR glasses) business. Concurrently, the official landing page for SABERA has been published.
About the Brand Name “SABERA”
The company’s vision extends beyond mere information display devices; it aims to realize a society where “information accompanies people.” In today’s information-rich world, individuals are constantly required to select and make decisions from vast amounts of data. SABERA seeks to provide an experience where necessary information can be received naturally, precisely when needed.
To embody this philosophy, jig.jp returned to Sabae, its founding place. Sabae is a globally renowned eyewear production region, known for its long-standing pursuit of “wearing comfort” and “seamless integration into daily life” in eyewear. This design philosophy, which emphasizes subtlety and comfort for prolonged wear, aligns with jig.jp’s corporate philosophy and the ideal form of AR glasses it aims to achieve.
The name “SABERA” is a portmanteau of “Sabae” (the city) and “Era” (epoch). This name expresses the determination to fuse the tradition of an eyewear production region with technology that pioneers the next era. From Sabae, the birthplace of eyewear, SABERA aims to create a new “visual experience” for the coming age. SABERA is designed not to overtly emphasize technology but to blend naturally into daily life, aspiring to become a “partner” that users will find indispensable, making it difficult to return to ordinary glasses.
Landing Page Publication
The AR glass market is globally anticipated to expand, with technological innovations accelerating in both hardware and software.
jig.jp combines its accumulated software development and UX design capabilities with the advanced design and engineering expertise of Boston Club Co., Ltd., a long-established eyewear brand in Sabae, and the sophisticated AR optical technology of Cellid Inc. This collaboration aims to realize smart glasses intended for daily use.
The newly released landing page showcases SABERA’s brand philosophy and worldview, in addition to outlining its features and product details.
For more information, visit the official landing page:
https://sabera.glass/
Future Outlook
jig.jp plans to continue the product development and verification of SABERA. Pre-sales are expected to be conducted on the crowdfunding service “Makuake” around spring 2026. Following this, full-scale sales are planned to commence primarily through its official e-commerce website, progressively expanding its market presence.
Specific details regarding the Makuake sales start date and pricing will be announced once finalized.
jig.jp remains committed to enhancing both hardware and software to achieve an AR experience that naturally integrates into daily life.
