TAG Heuer Unveils Connected Watch ‘TAG Heuer Connected Calibre E5 45 mm x Formula 1®’, Connecting with Formula 1®

TAG Heuer Connected Calibre E5 45 mm x Formula 1® Unveiled
A Legacy Intertwined with Motorsport
Bridging Heritage and Digital Innovation
Grand Prix™ Thrills on Your Wrist
A Canvas Reflecting Speed
The Thrill of the F1® Season on Your Wrist
1. TAG Heuer Connected Calibre E5 45 mm x Formula 1® Product Details
TAGHeuer #タグホイヤー

TAG Heuer Connected Calibre E5 45 mm x Formula 1® Unveiled

As anticipation for the F1® season builds, TAG Heuer has announced the TAG Heuer Connected Calibre E5 45 mm x Formula 1®, an avant-garde connected watch designed to immerse wearers in the thrill of Grand Prix™ races. This powerful titanium timepiece, fueled by speed, style, and digital innovation, brings the excitement of the Formula 1® season directly to the wrist, allowing enthusiasts to experience the intensity of racing from the first corner to the checkered flag.

A Legacy Intertwined with Motorsport

TAG Heuer has maintained a deep connection with the world of motorsport since its inception, sharing a passion for precision, innovation, and performance that drives every race. From partnerships with legendary teams like Ferrari and McLaren to its current collaboration with Oracle Red Bull Racing, TAG Heuer has illuminated significant eras in motor racing history.

Over decades, TAG Heuer has also partnered with iconic drivers such as Jo Siffert, Ayrton Senna, Steve McQueen, Jochen Rindt, and contemporary stars like Max Verstappen. Its high-precision timekeeping technology has contributed to over 230 Grand Prix™ victories, 15 FIA F1® Drivers’ World Championships, and 11 FIA F1® Constructors’ World Championships, helping to shape motorsport legends.

In 2025, TAG Heuer will return as the Official Timekeeper for Formula 1®, a role it previously held from 1992 to 2003. This reaffirms the brand’s profound bond with motor racing, its unwavering commitment to innovation, and its insatiable passion for the thrill of the race.

Bridging Heritage and Digital Innovation

To carry this legacy into the digital age, TAG Heuer pioneered the luxury connected watch segment in 2015, merging traditional watchmaking craftsmanship with cutting-edge digital experiences. The newly announced TAG Heuer Connected Calibre E5 45 mm x Formula 1® serves as a bridge between heritage and technology, delivering the world of Grand Prix™ directly to the wrist. Wearing this timepiece allows for immersion in the energy, tension, and passion of the F1® season, capturing the essence of the championship anywhere.

Grand Prix™ Thrills on Your Wrist

The TAG Heuer Connected Calibre E5 45 mm x Formula 1® evokes the pulse of every Grand Prix™ and ensures no moment of F1® is missed. From the first free practice session to race day, the entire season becomes a seamless experience, rekindling the excitement of motor racing from start to finish.

A centerpiece of this edition is the hero watch face, “Racetrack.” It displays the national flag of the Grand Prix™ host country, the race name, and a digital time display alongside the circuit map. This watch face automatically changes throughout the season, presenting 24 unique designs to match each Grand Prix™ weekend, creating a dynamic connection to the championship. A playful detail shows dots increasing every second on the circuit map, visually representing the passage of time.

In addition to the “Racetrack” watch face, the default watch faces have also been refreshed to perfectly harmonize with the F1®-connected world of this edition and the aesthetic beauty of the timepiece itself, bringing the spirit of the circuit to every style.

At the core of this connected experience is the unique Formula 1® app, directly linked to the championship. Accessible from a dedicated menu item on the watch, it provides the season calendar, Grand Prix™ schedules, race results, and driver and team rankings, ensuring no F1® information is overlooked. Furthermore, smart widget functionality offers instant access to critical updates before, during, and after each Grand Prix™, keeping wearers abreast of the championship’s latest status without opening the app.

Every element of the system has been developed to provide an ultimate immersive F1® experience, with custom sounds and various brand icons subtly adding motor racing essence. For instance, notification functions mimic team radio communications, making every alert feel like a direct instruction from the pit wall, transforming the wearer into an F1® driver scripting their own race story. Animated bezel markings and circular complications display each session of the race weekend, allowing for an at-a-glance understanding of Free Practice (FP1, FP2, FP3), Qualifying (Q1, Q2, Q3), and the main Grand Prix™ race.

Beyond the F1® experience, the latest Calibre E5 elevates daily operations into a seamless and engaging adventure. TAG Heuer’s proprietary TAG Heuer OS guides users with intuitive navigation, responsive haptics, and notifications that combine touch and sound. Integrated wellness features record activity, sleep, and heart rate, transforming data into actionable insights to motivate and push boundaries. Additionally, dual-band high-precision GPS accurately captures every outdoor adventure. The elegant, versatile, and technologically advanced Calibre E5 infuses the energy of the circuit into every beat of time.

A Canvas Reflecting Speed

Every detail of the TAG Heuer Connected Calibre E5 45 mm x Formula 1® embodies the essence of F1®. The Grade 2 titanium case features a black DLC coating with satin and sandblasted finishes. The curved touchscreen bezel displays each Grand Prix™ weekend session. Integrated push buttons, also black DLC coated, are accented with red lacquer, and the black DLC coated stainless steel crown is trimmed with black rubber, subtly adding motor racing flair. The caseback features a heart rate sensor and a red F1® logo, vividly highlighting the high-octane identity of this collaborative watch.

This watch experience is further enhanced by two special straps. The first is black leather with a carbon pattern, based on black rubber and accented with striking red stitching, reflecting iconic F1® colors and the spirit of motorsport. The second is an elastic stretch fabric strap with a self-fastener closure system, evoking the Grand Prix™ mood while ensuring comfortable wear during sports or sleep, enabling data tracking.

Moreover, special packaging embodying F1® DNA is provided. It features a sleek matte black texture with a glossy checkered pattern reminiscent of a checkered flag. Precisely cut panels open in stages to reveal the watch, blending luxury with motorsport-inspired visual presentation for an unforgettable unboxing experience.

The Thrill of the F1® Season on Your Wrist

As the lights extinguish, engines roar, and heartbeats quicken, the TAG Heuer Connected Calibre E5 45 mm x Formula 1® becomes a partner resonating with the season’s rhythm. The moment it’s worn, wearers can immerse themselves as if slipping into the cockpit, experiencing the precision, focus, and daring that symbolize the world’s top drivers. The adrenaline of each lap continues unabated even after the checkered flag, celebrating performance and passion not only during race moments but also in daily life.

An exclusive 48-hour pre-sale will commence on the TAG Heuer official online boutique starting March 3rd, prior to the official launch. This special opportunity to acquire the timepiece early should not be missed.