1.85-inch Large Screen and Bluetooth Call Smartwatch Launched at 2,480 Yen, Addressing Growing Health Management Needs in Japan

Wearables

Background of Growing Health Awareness and Wearable Market

In recent years, the wearable device market in Japan, including smartwatches, has been expanding due to increased health consciousness and the desire to visualize lifestyle habits. There is particular interest in features that allow daily monitoring of heart rate and sleep status, with a lifestyle of “managing daily health on the wrist” becoming established, especially among the working generation.

Superior Visibility with a 1.85-inch High-Definition Large Screen

The new smartwatch model features a 1.85-inch high-definition large screen display, offering excellent visibility. Users can check incoming calls, message notifications, health data, and exercise records at a glance. The large screen design also facilitates intuitive operation, even for first-time smartwatch users.

Enhanced Daily Convenience with Bluetooth Call Functionality

Equipped with Bluetooth call functionality, the smartwatch allows users to answer and manage calls directly from their wrist when connected to a smartphone. This feature significantly enhances daily convenience, enabling communication without needing to retrieve a smartphone while on the move, doing chores, or working in the office.

Health Management Support with Heart Rate and Sleep Monitoring

The device includes heart rate monitoring and sleep monitoring functions. It records daily physical changes and sleep rhythms as data, supporting users in reviewing their lifestyle habits. Continuous data collection helps individuals understand their health patterns, leading to more effective health management.

Smartwatch features list including call, activity, sleep, blood oxygen, heart rate, music control, and sport modes

Record Exercise Data with Diverse Sports Modes

The smartwatch supports multiple sports modes, including walking, running, and cycling. It records detailed data for each activity, visualizing daily activity levels. This encourages continuous health awareness and helps establish regular exercise habits.

Message Notification Support for LINE and SMS

The device supports notifications from messaging apps such as LINE and SMS. This functionality is useful in various scenarios, from business to private life, ensuring that important information is not missed.

Smartwatch advertising smart features like call, notification, music playback, heart rate, sleep, and blood oxygen monitoring

High Cost-Performance Offering a New Option

Despite integrating these key features, the smartwatch achieves a high cost-performance with a price of 2,480 yen (tax included). In a smartwatch market often dominated by higher-priced models, this device presents a new option as a model that allows users to easily adopt essential functions.

Catering to Both First-Time Users and Second Device Demand

This product, which simultaneously enables the habituation of health management and the efficiency of digital life, caters not only to first-time smartwatch users but also to the demand for a second device. LivelyLife Inc. plans to continue developing products that make daily life more comfortable through technology, thereby promoting the widespread adoption of wearables in the Japanese market.

Product Availability

Company Profile

LivelyLife Inc. (LivelyLife) commenced operations in 2015 as an online shop. The company has since expanded its business domain to become a lifestyle technology company, offering a wide range of products including smartwatches, wireless earphones, smartphone accessories, small home appliances, and outdoor/sports-related products.

As of March 2026, the company has expanded its sales channels to major online malls in Japan, Europe, the United States, and Southeast Asia, serving over 10 million customers with its products and services. LivelyLife Inc. excels in product development that accurately captures the latest technology and market needs, providing high-quality and high-value-added products. The company pursues product creation that combines innovation and practicality, based on its philosophy of “making daily life more convenient and enriching.” LivelyLife Inc. aims to further strengthen its quality improvement and service system through its official website and various online platforms, while also striving for sustainable growth and enhancement of brand value in the global market.

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