Xiaomi Store Celebrates Grand Opening in Kansai
Xiaomi Japan announced the grand opening of its first store in the Kansai area, “Xiaomi Store Aeon Mall Tsurumi Ryokuchi,” on Saturday, March 7, 2026. The new store, located in Aeon Mall Tsurumi Ryokuchi, held an opening ceremony to commemorate this milestone.
About Xiaomi Store Aeon Mall Tsurumi Ryokuchi
The Xiaomi Store Aeon Mall Tsurumi Ryokuchi is the first of its kind in the Kansai region. Following the design concept of the five existing Xiaomi Stores in the Kanto area, the new store offers over 200 products. Customers can experience and purchase products previously only available online, including the latest models such as the “Leica Leitzphone powered by Xiaomi” and “Xiaomi 17 Ultra,” which were launched on March 5.
This opening aligns with Xiaomi’s mission to provide a “smart life for everyone,” a goal announced last March in collaboration with Aeon Mall. The store aims to enrich customers’ lives through the concept of a smart home.
Grand Opening Ceremony Highlights
The opening ceremony commenced with an MC’s greeting, drawing a large number of media representatives and fans who gathered to celebrate the debut of the Xiaomi Store in Kansai.
Remarks from Dignitaries
Mr. Oka, General Manager of Aeon Mall Tsurumi Ryokuchi, extended his congratulations on the store’s opening. He expressed his pleasure that Aeon Mall could host a venue where customers can see, touch, and experience Xiaomi’s cutting-edge technology. Mr. Oka noted that this opening is a significant step towards delivering new value and experiences to the local community, especially as the mall celebrates its 20th anniversary and undergoes a major renovation this year.
Following this, Mr. Lu Xiaolu, President of Xiaomi Japan, delivered his address. Mr. Lu expressed his delight in opening the first Xiaomi Store in Kansai, acknowledging the numerous requests received from the region since Xiaomi Store’s expansion in Japan last year. He encouraged visitors to experience Xiaomi’s ecosystem within the store, which features a wide range of products including smartphones and smart home appliances.
Tape-Cutting Ceremony
The ceremony concluded with a celebratory tape-cutting. Participants included Mr. Ayumi Oka, General Manager of Aeon Mall Tsurumi Ryokuchi; Mr. Lu Xiaolu, President of Xiaomi Japan; Mr. Akihiko Adachi, Head of Product Planning at Xiaomi Japan; Ms. Rina Shino, Head of Xiaomi Store at Xiaomi Japan; and a dedicated Xiaomi fan. A round of applause erupted as the Xiaomi Store Aeon Mall Tsurumi Ryokuchi was officially declared open.
Special Opening Campaigns
To commemorate the grand opening, several special campaigns are being offered:
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March 7: Customers purchasing one or more products received a Xiaomi Notebook.
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March 7-8: Purchases of ¥5,000 or more received a shoulder bag, and purchases of ¥10,000 or more received an umbrella.
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March 7-13: Customers who added the Xiaomi Store official LINE account as a friend received an air cushion smartphone stand.
*Please note that gifts are limited in quantity and will be available while supplies last.
Opening Ceremony Overview
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Event: Aeon Mall Tsurumi Ryokuchi Store Opening Ceremony
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Date: Saturday, March 7, 2026
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Location: Aeon Mall Tsurumi Ryokuchi
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Guests/Speakers:
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Mr. Ayumi Oka, General Manager, Aeon Mall Tsurumi Ryokuchi, Aeon Mall Co., Ltd.
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Mr. Lu Xiaolu, President, Xiaomi Japan
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Mr. Akihiko Adachi, Head of Product Planning, Xiaomi Japan
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Ms. Rina Shino, Head of Xiaomi Store, Xiaomi Japan
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About Xiaomi Japan
Xiaomi Japan, the local Japanese subsidiary of Xiaomi, entered the Japanese market in December 2019. It offers a wide range of advanced smartphones and IoT products developed globally. Xiaomi Japan has expanded into the carrier market since 2020, alongside the SIM-free market, focusing on localization to meet consumer needs with a diverse lineup from flagship to entry-level models. The company also provides numerous IoT products, including smart bands, smartwatches, wireless earphones, Xiaomi TVs, robot vacuum cleaners, and other smart home devices.
About Xiaomi
Xiaomi Corporation, established in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange (1810.HK) on July 9, 2018, is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Xiaomi operates with the vision of being friends with its users and being the “coolest company” in their hearts, pursuing innovation, high-quality user experience, and operational efficiency. The company aims to make innovative technology accessible to everyone globally at fair prices. Xiaomi is a leading smartphone company, with its MIUI monthly active users (MAU) reaching approximately 741.7 million worldwide in September 2025. It has also built a leading consumer IoT (AI+IoT) platform, with over 1.0355 billion smart devices (excluding smartphones, laptops, and tablets) connected to its platform as of September 30, 2025. In October 2023, Xiaomi upgraded its strategy to “Human×Car×Home,” aiming for a smarter ecosystem that seamlessly integrates personal devices, smart home products, and electric vehicles. Xiaomi products are sold in over 100 countries and regions worldwide. In July 2025, Xiaomi was ranked 297th on the Fortune Global 500 for the seventh consecutive year.
