A PROP Introduces “24H LIFE GEAR” Project to Transform Daily Living
A PROP, the official online store of Fast Fitness Japan, the domestic master franchisee for the 24-hour fitness gym “ANYTIME FITNESS,” has announced the launch of its “24H LIFE GEAR” project. This initiative, available since April 10, 2026, aims to fundamentally update 24-hour lifestyles through a collection of products developed in collaboration with trusted global brands.
The project’s official website is accessible at https://aprop.jp/pages/24lifegear.
Vision for an Enriched 24-Hour Lifestyle
In contemporary society, individuals shape their future through daily actions such as moving, resting, listening, eating, and dressing. A PROP operates under the vision that “Habits change, life begins to change.” The “24H LIFE GEAR” project is designed to enrich every choice for individuals who continuously challenge themselves, “from the moment they wake until they fall asleep.” This project integrates the customer base, reliability, and media influence of each collaborating brand to establish a “social trust-based recognition pipeline,” maximizing overall brand value through mutual customer referral.
Diverse Product Lineup to Support Every Moment
The project features a growing lineup of products, with more planned for release towards summer. Key products released to date include:
Activate Wear (COVEROSS × A PROP)
This wear is designed to support daily physical condition. It features high-performance elements that promote blood circulation and reduce fatigue, alongside properties such as thermal insulation, stretch, water repellency, and lightweight construction. It offers seamless adaptability from active pursuits to business and relaxation.
- Release Date: December 12, 2025
BLENDER & COOKER (recolte × A PROP)
Developed in collaboration with the kitchen appliance brand “récolte,” this series is conceptualized as “Healthy habits continuing outside the gym.” It includes a cordless blender and a chicken & boil cooker, enabling users to enjoy freshly prepared protein drinks and smoothies anytime, anywhere, making protein consumption more convenient and enjoyable.
- Release Date: January 16, 2026
Posture Wear (COVEROSS × A PROP)
Applying taping theory, this wear supports posture and movement by aligning with muscle dynamics. The principle is that improved posture leads to enhanced performance, enabling users to maintain correct posture effortlessly.
- Release Date: February 18, 2026
ReCORA (SIDAS × A PROP)
From SIDAS, a brand present in 45 countries, comes ReCORA—a new recovery sandal. This product combines general medical device specifications with COVEROSS® antibacterial features, designed for active individuals seeking optimal rest.
- Release Date: April 1, 2026
nwm GO (NTT sonority × A PROP)
These high-quality open-ear design earphones allow users to immerse themselves in their own audio while remaining aware of their surroundings. This collaboration with NTT sonority features A PROP-exclusive equalizer settings, startup sounds, app UI, and limited-edition black x purple and white x purple color options.
- Release Date: April 20, 2026
INTONE™ DEEP COOL (TEIJIN × A PROP)
Co-developed with Teijin Axim, INTONE™ DEEP COOL is a sleep gear product focused on “sleep x recovery.” It is designed to regulate the temperature environment during sleep, thereby supporting a comfortable and restorative sleep experience.
- Release Date: Scheduled for June 2026
About A PROP
A PROP is Fast Fitness Japan’s official online store, which opened on December 18, 2024. Its concept is to provide items that help individuals express their unique style, making every day more enjoyable and active. The store offers Anytime Fitness original items and curated selections, including apparel (from training wear to casual clothing), supplements, proteins, and miscellaneous goods, all chosen for their functionality and materials. A PROP aims to support customers’ lifestyles by offering high-quality items that enhance daily living.
About Fast Fitness Japan
Fast Fitness Japan, through its purpose of “A Healthier Place for Everyone,” strives to realize a society where everyone can live a healthy and fulfilling life. The company’s core business involves the operation and franchising of the 24-hour fitness gym “Anytime Fitness.”
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Company Name: Fast Fitness Japan Co., Ltd.
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Representative: Kohei Inoue, Representative Director and President
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Location: Shinjuku Island Wing 10F, 6-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
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Established: May 21, 2010
Fast Fitness Japan Corporate Website
Fast Fitness Japan X Official Account
