BONAVENTURA Enhances Online Shopping with Visual Personalization Tools
BONAVENTURA, a luxury brand founded in Milan in 2013, has integrated Tangiblee’s “Bag Charm Builder” and “iPhone Case Builder” into its online store. This new functionality allows customers to visually create and preview personalized combinations of charms and iPhone cases before making a purchase, offering a more immersive shopping experience.
BONAVENTURA is known for its timeless designs and sophisticated craftsmanship, utilizing premium leather from Perlinger, a German tannery with over a century of history. Each product is meticulously crafted by skilled leather artisans.
This latest integration builds upon an existing partnership with Tangiblee, a visual commerce platform for retailers in the jewelry, watch, bag, and luggage sectors. Previously, BONAVENTURA adopted Tangiblee’s product size verification features, including “Adjustable Silhouette” and “Compare,” to help customers understand the true size of bags that are often difficult to gauge from photos alone. Some storefronts also incorporated “What Fits Inside” to illustrate storage capacity. This expansion applies a similar visual-centric approach to personalization, enabling customers to see how charms and cases look when combined with actual products.
BONAVENTURA already offers bag charms as standalone products and provides free engraving services for certain items. The introduction of visual personalization directly addresses the existing customer demand for unique, “one-of-a-kind” items. The Bag Charm Builder allows customers to visually confirm charm combinations before purchase, while the iPhone Case Builder enables direct configuration of case options on the product page, alongside BONAVENTURA’s existing size verification features.
Kazuyuki Tazawa, E-Commerce at BONAVENTURA, commented, “Size verification has allowed customers to choose sizes with confidence. Charm Builder and iPhone Case Builder go a step further, enabling them to create ‘their own combinations’ before purchase.” Alisa Pleshka, Account Manager at Tangiblee, added, “BONAVENTURA is a prime example of leveraging visual commerce beyond size verification. After gaining confidence in size, personalization is the next demand.”
Impressive Results from Bag Charm Builder
Since the introduction of the Bag Charm Builder in BONAVENTURA’s Japanese storefront in April 2026, engagement with the feature has reached 86.54%. Furthermore, 14.02% of items were added directly to the cart from the widget, leading to a significant increase of 191.1% in daily charm sales compared to the previous period.
About Tangiblee
Tangiblee is a visual commerce platform designed for retailers in the jewelry, watch, bag, and luggage sectors. It transforms product pages into interactive and intuitive shopping experiences by offering features such as virtual try-on, product size verification (Adjustable Silhouette, Compare, What Fits Inside), and personalization tools like Charm Builder and Build Your Look. Tangiblee aims to provide the same level of confidence in online shopping as in-store experiences. The company has a track record of supporting brands entering the Japanese market, including providing BONAVENTURA with tailored size verification and personalization features for each of its storefronts.
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