Background of the Campaign
With the increasing number of dual-income households and a growing desire for time-saving solutions, the demand for kitchen appliances that streamline home cooking has been on the rise. The Braun “MultiQuick Hand Blender” series has gained significant support in the Japanese market for its ability to deliver both beautiful results and ease of use.
Hand Blender Trade-in Service Details
Customers can now purchase any model from the “MultiQuick Hand Blender” series at a 15% discount from the displayed price by trading in their current hand blender. The service accepts hand blenders of any manufacturer or model; however, stationary mixers are not eligible for trade-in. This initiative provides an opportunity to consider upgrading to a Braun “MultiQuick Hand Blender,” known for its uncompromising design and technology that has led the hand blender market.
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This service may be subject to change or termination without prior notice.
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Only hand blenders are eligible for trade-in; stationary mixers and similar appliances are excluded.
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This service is not available at retailers other than the Braun Household official online store.
For more details on the campaign, please visit: Campaign URL
Braun Product Lineup
Braun MultiQuick 1 (MQ1)
Designed for simplicity with a single button, the MQ1 makes small preparations and soup making effortless. It is an entry-level model focused on ease of use, making it suitable for first-time hand blender users.
Braun MultiQuick 3 (MQ3)
This standard model features two-speed settings (low and high) for easy and consistent results. Its 400W high-power motor and unique “PowerBell V Plus Technology” ensure both speed and a fine finish.
Braun MultiQuick 5 (MQ5)
Enabling “cutting down on effort while maintaining love for cooking,” this model supports daily meal preparation, including baby food. Its one-handed speed control allows users to proceed at their own pace for soups and side dishes. It is ideal for those who want to maintain quality cooking in a busy lifestyle.
Braun MultiQuick 5 Pro (MQ5 Pro)
Addressing the desire for “more convenience and reliability,” the MQ5 Pro comes with attachments to streamline preparations, supporting everything from daily cooking to batch meal prep. It is a slightly advanced standard model that balances usability and reliability.
Braun MultiQuick 7 (MQ7)
An advanced model that compromises neither taste nor time-saving. Its proprietary technology enhances blending efficiency, achieving smooth results quickly. It is perfect for those who want to enjoy a wide range of dishes, from everyday staples to gourmet creations.
Braun MultiQuick 9 (MQ9)
This flagship model elevates culinary creativity with overwhelming power and a rich array of attachments. It efficiently handles everything from preparation to finishing touches. It is designed for those who seek uncompromising quality and perfection in their cooking.
About “Braun Household”
Braun, a German appliance brand, has a long history of creating cooking appliances used in kitchens worldwide. In 2012, the cooking appliance division of Braun began manufacturing and sales under the De’Longhi Group, with De’Longhi Japan Inc. commencing sales in Japan in 2013. Among its products, the representative Braun MultiQuick Hand Blender is highly regarded for its reliability and durability, leading the blending market in Japan.
Celebrating its 100th anniversary in 2021, Braun began in 1921 when Max Braun opened a workshop in Frankfurt, Germany. In 1951, his sons Artur and Erwin inherited their father’s passion for durability and focused on user-centric design. Braun’s idea of “good design” in terms of form and function, which has been embraced by millions globally, was immortalized in the 1970s by Dieter Rams, Braun’s head of design, and continues to this day. The brand is committed to continuously creating products with uncompromising design technology and research, aiming to provide the joy of savoring authentic ingredients to households worldwide at the moment people interact with food.
Braun Household Official Online Store: https://www.braunhousehold.com/ja-jp
About De’Longhi Japan Inc.
De’Longhi Japan Inc., the Japanese subsidiary of the De’Longhi Group, was established in 1995. Its main business involves importing and selling household and commercial electrical products for the Japanese market, covering the following product categories:
- Heating equipment such as oil heaters, multi-dynamic heaters, panel heaters, and fan heaters, as well as fan heaters with air purifiers.
- Coffee equipment such as fully automatic coffee machines, espresso/cappuccino makers, and drip coffee makers.
- Small cooking appliances such as hand blenders, food processors, convection ovens, and electric kettles.
The company’s flagship product, the oil heater, has maintained the No. 1 position in sales volume and value in the Japanese market for 21 consecutive years since 2004, enjoying strong customer support. In the coffee equipment sector, it has achieved No. 1 sales worldwide, not just in Japan, from January to December 2024, according to an independent research firm. De’Longhi products, known for their excellent functionality and sophisticated, beautiful design, are cherished in countries and regions around the globe.
