caseplay Launches ‘Esther Bunny’ Smartphone Accessories with Over 10 Designs × 160 Models, Featuring 16 Items

About Esther Bunny

Esther Bunny is a popular and girly rabbit character designed by Esther Kim, a Korean-American artist. Born in Los Angeles and having spent her teenage years in Tokyo, Esther Kim’s diverse cultural experiences and values are reflected in the unique world view of her character.

For more information on Esther Bunny:

Official Website: https://estherbunny.jp/
Instagram: https://www.instagram.com/estherbunny_jp/
X: https://x.com/Estherbunnyjp

caseplay Product Lineup

Slim Protection Premium Case / Premium Square Case

Price: From 5,980 yen (tax included)

These cases feature a unique frame and panel separation structure that allows for high-quality back-printing, maximizing print vibrancy. They offer exceptional impact resistance, clearing multiple 3.6m drop tests from various angles, exceeding MIL-spec standards by three times for the Slim Protection Premium Case. The Premium Square Case is designed with evenly thick corners and frame for dispersed shock absorption. Both cases utilize sustainable recycled materials for the frame and panels, and prints are made with Mimaki Engineering’s ‘GREENGUARD Gold’ certified UV-curable ink. Product packaging also uses recycled paper, reflecting caseplay’s commitment to environmental sustainability. Magnetic ring compatible models are also available, enhancing compatibility with accessories like caseplay’s ‘Premium Card Wallet’ and ‘Premium Ring Stand’.

Slim Protection Case

Price: 4,980 yen (tax included)

Constructed from 100% post-consumer recycled resin, these cases are produced with verified recycled content, demonstrating environmental responsibility. The Slim Protection Case incorporates an air pocket structure in its corners, providing advanced impact protection for devices.

Art Panel Speaker

Price: Speaker + Panel 15,800 yen (tax included), Art Panel 4,480 yen (tax included)
Size: 300mm x 300mm

This item functions as both an interior art panel and a Bluetooth speaker. It features a 2-way design for wall mounting or stand use, allowing audio playback via Bluetooth connection to a smartphone. The panel section is detachable, enabling users to swap designs.

Smart Grip Stand

Price: 2,980 yen (tax included)
Size: Diameter 47mm, Thickness 3.5mm

This multi-functional accessory serves as a smartphone grip, stand, and magnet. It supports wireless charging due to its magnetic capability, offering a slim profile compared to traditional smartphone rings for a smart user experience.

Premium Ring Stand

Price: 3,480 yen (tax included)
Size: Diameter 58mm, Thickness 5mm

Equipped with a strong built-in magnet, this ring stand is MagSafe compatible. Its thin 5mm design ensures it is comfortable to carry in pockets or bags without bulk.

Smartwatch Band Leather/Clear Band

Price: 2,780 yen (tax included)

These bands are designed to fit various smartwatch models, including Apple Watch, Galaxy Watch, and Garmin. The clear type offers a casual and light appearance, while the leather type provides a luxurious feel suitable for formal occasions.

MagSafe Compatible Card Wallet

Price: 3,980 yen (tax included)
Size: W65mm x H93mm

This card pocket attaches to smartphones via built-in magnets. It is compatible with MagSafe-enabled iPhones and can be used with Android devices by combining it with an included magnet ring. It is designed to store frequently used IC cards and other card types.

Premium Card Wallet

Price: 4,980 yen (tax included)
Size: W61.95mm x H92.99mm

Offering the same functionality as the MagSafe Compatible Card Wallet, this premium version also includes trendy clear items. It is a clear-type card pocket that attaches to smartphones with built-in magnets. High-quality back-printing maximizes the printer’s capabilities. It is available in ‘Clear’ and ‘Clear Black’ frame colors and can store up to three credit cards, combining functionality with design.

Smartphone Shoulder & Tag

Price: Thin 2,980 yen (tax included), Thick 3,980 yen (tax included)
Tag Size: W55mm x H52mm
Shoulder Strap Sizes:

Thin long strap: Length 1600mm × Thickness 6mm
Thin short strap: Length 1200mm × Thickness 10mm
Thick long strap: Length 600mm × Thickness 6mm

This item features a tag with a printed design attached to a smartphone shoulder strap. It can be used in conjunction with the Slim Protection Case.

About caseplay

caseplay operates on a unique order-to-production system, utilizing on-demand printing for all received orders. This model eliminates the need to hold large inventories across numerous models, designs, and items, preventing waste. The platform offers tech accessories, including smartphone cases, for both popular iPhone series and Android smartphone users, allowing them to choose designs that reflect their personal style. As of February 2025, caseplay has achieved three top positions in the domestic smartphone accessory market for the number of designs, collaborations, and supported models, according to a market survey by Japan Marketing Research Organization.

caseplay CARE Screen Damage Compensation Service

caseplay CARE is a screen damage compensation service. By purchasing a caseplay smartphone case and an LCD protective glass (2,480 yen, tax included) simultaneously, users are eligible for compensation for repair costs in the event of accidental screen damage, such as from dropping their device, within 365 days of purchase, without any special procedures.

For more details on caseplay CARE, please visit: https://caseplay.shop/pages/caseplay-care