Cear pavé Spatial Sound Speaker with “Cear Field” Technology Introduced in Baycrews Group Apparel Stores

Cear pavé Spatial Sound Speaker with “Cear Field” Technology Introduced in Baycrews Group Apparel Stores

Cear Inc. (Headquarters: Taito-ku, Tokyo; Representative Director: Yoshitaka Murayama) has announced that its spatial sound speaker, “Cear pavé,” which incorporates the unique “Cear Field” technology, has been introduced into stores operated by Baycrews Co., Ltd., a major apparel company with brands such as JOURNAL STANDARD, EDIFICE, and IENA. This marks the first time Cear pavé has been installed in apparel stores, building on its previous use in hotel rooms and lounges.

Cear pavé aims to make sound an integral part of the space rather than merely being heard. Its ease of installation and comfortable sound quality have led to its selection by professionals dedicated to creating brand atmospheres.

Key Highlights of the Introduction

• Spatial sound technology has been adopted as an in-store audio system in modern apparel stores.

• Despite being a portable speaker, its high quality and the spatial sound achieved when multiple units are linked were highly evaluated.

• Being wireless, no wiring construction is required, allowing for flexible layout changes and adaptability to various fixtures and interiors.

• The proprietary “CearLINK” synchronization function enables multiple units to be wirelessly linked via Auracast™ Broadcast Audio, transforming the entire sales floor into a spatial sound environment.

Introduced Store Locations

Cear pavé has been introduced in the following Baycrews Group stores:

• VISIT JOURNAL STANDARD Kyoto Sanjo Store

• Le Dome Hakata Store (EDIFICE / IENA)

• EDIFICE Ikebukuro Store

• EDIFICE / IENA Atre Ebisu Store

• IENA Daimaru Kyoto Store

Why Cear pavé Was Chosen for Retail Audio Systems

Previously, in-store sound often served as mere background. However, a shift in sound quality can elevate it beyond simple background music, influencing the overall comfort of a space and the brand’s impression. In apparel stores, where atmosphere directly contributes to value, Cear pavé was recognized for several key features:

• Installation Flexibility: Measuring 93×93×87mm and weighing 496g, it does not interfere with store fixtures or interior design, allowing for unobtrusive placement.

• No Construction Required: Its wireless nature eliminates the need for wiring, making it adaptable to seasonal layout changes through its CearLINK configuration.

• Non-intrusive Sound: The sound does not become overly prominent near the speakers, ensuring it does not disrupt customer conversations.

• Simple Operation: Daily use does not require specialized knowledge.

• Post-Installation Support: Dedicated support is available via a specific website for installed stores.

The adoption of Cear pavé by a company managing multiple brands and serving numerous daily visitors signifies confidence in the product and its “Cear Field” technology.

The Core Technology: Cear Field

At the heart of Cear pavé is “Cear Field,” a proprietary sound optimization technology. It converts stereo sound sources into spatial audio in real-time, creating a soundscape where the speaker’s location is imperceptible. Traditional ceiling-mounted or freestanding speakers often localize sound, making it louder near the source and weaker further away. Cear Field aims for sound to exist naturally as part of the space, rather than being “heard” from a specific point. This experience, where the presence of sound is felt throughout the space without perceiving the speakers, differentiates Cear pavé from conventional audio systems.

This experience is not solely a result of technology; it arises from the combination of a compact, inconspicuous enclosure and Cear Field. Its design, which does not disrupt fixtures or interiors, allows sound to naturally fill the space.

CearLINK: Covering the Entire Sales Floor with Multiple Units

For larger spaces like sales floors, multiple Cear pavé units are installed and synchronized using the proprietary “CearLINK” function. A single Cear core unit delivers stereo audio to all Cear pavé units simultaneously via Auracast™ Broadcast Audio, a new Bluetooth® standard. Each receiving Cear pavé then optimizes the audio into spatial sound using Cear Field. This setup covers a wider area than a single unit, providing a consistent and comfortable spatial sound experience.

The number of Cear pavé units is configured according to the store’s size and shape. Unlike traditional systems that require individual wiring, CearLINK allows for flexible placement tailored to the layout, ensuring uninterrupted sound throughout the entire sales floor without wiring construction or specialized installation work. No special knowledge is needed for setup or daily operation.

Future Outlook

Cear aims to enhance experiential value through sound in various environments beyond apparel. In dining settings, for instance, the company envisions creating an immersive experience where music isn’t just background noise but feels like a live performance happening in an open kitchen. The goal is for spatial sound technology to spread across all industries, transforming the “impression” of any space.

Product Specifications

Cear pavé（CP-4000）

Cear core（CP-5000）

About Cear pavé

Cear pavé has gained recognition, including being featured on the TV program “Ametalk!” (Home Appliance Comedians episode) and winning the Hainan Southeast Asia AI Hardware Battle (HNSE AHB) 2025.

For more information, please visit:

• Corporate website: https://cear.co.jp/

• Cear pavé EC site: https://cear.tokyo/

• Official Instagram: @cearpave_japan_official

Store installation examples will be introduced on the official Instagram account in the future.