Incase to Hold POP UP Event in Omotesando to Celebrate Launch of “Grid” Collection

Incase, a bag brand established in San Francisco, USA, in 1997, is set to release its new “Grid” collection on Friday, July 31, 2026. To commemorate this launch, a special POP UP STORE will be hosted for three days, from Saturday, August 1, to Monday, August 3, at the Aoyama Fashion College, located just a one-minute walk from Omotesando Station.

This project also features an industry-academia collaboration with Aoyama Fashion College. Students from the college planned and proposed creative concepts for the brand visuals. Based on these proposals, video creator and influencer Siro was engaged to produce the new brand visuals. These visuals will be progressively unveiled starting July 31, 2026, on the official website, in stores, and across official social media channels.

About the “Grid” Collection

The “Grid” collection offers a diverse lineup, including backpacks, shoulder bags, tote bags, and waist bags, allowing users to choose according to their daily style and scene. The designs, rooted in Incase’s street culture heritage, are crafted to seamlessly integrate into everyday fashion.

Industry-Academia Collaboration with Aoyama Fashion College

Incase collaborated with the vocational school Aoyama Fashion College (https://www.afc.ac.jp/). Students developed and proposed brand visuals based on the “Grid” collection’s concept. The creative concept, “Choose a bag to match your style of the day,” aims to express a lifestyle where bags are enjoyed as an integral part of fashion.

Video Creator and Influencer Siro Featured in Brand Visuals

Video creator and influencer Siro was selected to appear in the completed brand visuals, a casting realized through the students’ proposals. Siro’s natural style effectively embodies the world of the “Grid” collection.

New visuals will be released starting July 31, the product launch date, at the POP UP STORE venue, on the official website, and on social media.

Siro (Video Creator): Hailing from Nara Prefecture, Siro developed a passion for fashion upon entering university and co-founded the vintage clothing select shop “AsIAM” with a close friend. Siro shares daily fashion and lifestyle content on Instagram, expressing a unique worldview through distinctive video editing. With followers both domestically and internationally, Siro’s approachable and authentic content has garnered significant attention. Siro’s Instagram can be found at: https://www.instagram.com/sirowott/

Incase POP UP STORE Overview

Period: August 1 (Saturday) – August 3 (Monday), 2026
- Hours: 11:00 – 19:00 (closes at 17:00 on August 3)
Venue: Aoyama Fashion College 1F (3-5-17 Kita-Aoyama, Minato-ku, Tokyo)
- Location: 1-minute walk from Omotesando Station A3 exit
Content: Sale of all models from the “Grid” series (two backpack types, tote bag, shoulder bag, waist bag)

Grid Collection Lineup

All 5 models are available in Black and Olive.

Grid Backpack 23L (¥23,100)
Grid Backpack 18L (¥19,250)
Grid Shoulder Bag (¥17,050)
Grid 2-way Tote Bag (¥12,100)
Grid Waist Bag (¥11,000)

Release Date: Friday, July 31, 2026

About Incase

Incase is recognized as a pioneer brand in gadget bags, with a history as an official partner brand of Apple Inc. Founded in San Francisco, California, in 1997, Incase operates globally with Apple’s endorsement. The brand’s philosophy is “A better experience through good design,” aiming to consistently be the best “carrying solution” for users across all product categories and situations. Incase products are characterized by three core elements: Simplicity, Efficiency, and Agility. Each Incase product is crafted with meticulous attention to design, functionality, and materials to protect and organize users’ valuable items and digital devices. In Japan, B’s International Co., Ltd. has been the official distributor since 2016.