Ploom AURA Introduces “Fuchsia Flare” as Fifth Limited Color
JT has announced the launch of “Fuchsia Flare,” the fifth addition to the limited-color series for its heated tobacco device, “Ploom AURA.” This new color will be available in limited quantities, with a pre-sale starting sequentially from March 10, 2026, at CLUB JT Online Shop and Ploom Shops nationwide. A national release will follow sequentially from March 17, 2026, at convenience stores and select tobacco retailers nationwide.
“Ploom AURA” is a heated tobacco device that has evolved with a focus on “taste.” It utilizes JT’s proprietary heating technology, “SMART HEATFLOW,” which is designed to deliver unprecedented satisfaction and the authentic taste of tobacco. Additionally, the “HEAT SELECT SYSTEM” offers four selectable heating modes, allowing users to customize their experience.
The device’s design features delicate, organic curves and a compact, slim form, combining aesthetics with practicality to enhance the user’s experience. The “Fuchsia Flare” color, a vibrant fuchsia pink, aims to add color and sparkle to its users, enhancing their beauty and fostering a flexible approach to daily life.
Related Accessories Also Available
From March 10, 2026, five types of front panels and one type of back cover will also be released as related accessories for “Ploom AURA.” These accessories will be available at the CLUB JT Online Shop, Ploom Shops nationwide, and Ploom STANDs, further expanding the lineup for personalized color coordination with the device.
Product Overview
Ploom AURA Starter Kit Fuchsia Flare
This vibrant fuchsia pink device is available in limited quantities. It is designed to add color and sparkle to its users, enhancing their beauty and supporting a feeling of enjoying daily life with flexibility.
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Manufacturer’s Suggested Retail Price: 2,980 JPY (tax included)
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Contents: Device, cleaning stick, USB Type-C™ cable
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USB Type-C™ is a trademark of USB Implementers Forum.
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The starter kit does not include an AC adapter. An AC adapter is sold separately for 980 JPY (tax included).
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Accessory Product Overview
Ploom AURA Front Panel (5 types)
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Color Variations: Amber Haze, Bronze Royal, Aqua Green, Purple Dusk, Fuchsia Flare
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Manufacturer’s Suggested Retail Price: 1,480 JPY (tax included)
Ploom AURA Fabric Back Cover (1 type)
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Color Variation: Fuchsia Flare
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Manufacturer’s Suggested Retail Price: 1,980 JPY (tax included)
Release Details
The “Ploom AURA Starter Kit Fuchsia Flare” will be sequentially released in limited quantities from March 10, 2026, at the CLUB JT Online Shop and Ploom Shops nationwide. It will then be released sequentially from March 17, 2026, at convenience stores and select tobacco retailers nationwide.
Furthermore, the “Ploom AURA” front panels (Amber Haze, Bronze Royal, Aqua Green, Purple Dusk, Fuchsia Flare) and the back cover (Fuchsia Flare) will be released sequentially from March 10, 2026, at the CLUB JT Online Shop, Ploom Shops nationwide, and Ploom STANDs.
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The CLUB JT Online Shop will begin sales at 10:00 AM on March 10, 2026. The CLUB JT Official Online Shop Rakuten Store and CLUB JT Official Online Shop Yahoo! Store will begin sales at 10:00 AM on March 17, 2026.
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Ploom Shop Tenjin store will close on May 7, 2026. Appreciation is extended to all customers who have supported the store.
Ploom AURA First-time Discount Campaign
This campaign is available to first-time Ploom purchasers who meet all specified conditions. Participants can purchase “Ploom AURA” for 980 JPY (tax included), a discount from the manufacturer’s suggested retail price of 2,980 JPY (tax included).
Eligibility Conditions
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Individuals who have not previously purchased Ploom AURA / Ploom CUBE / Ploom X ADVANCED / Ploom X / Ploom S (including free trials).
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Individuals who are not currently utilizing a free trial for Ploom AURA / Ploom X ADVANCED / Ploom X.
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Individuals who have not previously registered a Ploom AURA / Ploom CUBE / Ploom X ADVANCED / Ploom X / Ploom S device.
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Individuals who have not purchased Ploom tobacco sticks or scanned pack codes before.
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Individuals who have not purchased Ploom AURA / Ploom CUBE / Ploom X ADVANCED / Ploom X accessories.
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Individuals whose main tobacco product set in MY TOBACCO on CLUB JT is not Ploom tobacco sticks.
For more details, please visit the following page on Ploom CLUB:
https://www.clubjt.jp/brand-site/ploom/products/device/first-sale/
Eligible Products
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Ploom AURA Starter Kit
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Eligible Color Variations: Jet Black, Rose Gold, Navy Blue, Luna Silver, Amber Haze, Bronze Royal, Aqua Green, Purple Dusk, Fuchsia Flare
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Contents: Device, cleaning stick, USB Type-C™ cable
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USB Type-C™ is a trademark of USB Implementers Forum.
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The starter kit does not include an AC adapter. An AC adapter is sold separately for 980 JPY (tax included).
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Campaign Price
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The manufacturer’s suggested retail price of 2,980 JPY (tax included) will be 980 JPY (tax included).
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Sales prices may vary by store; please check with individual stores for details.
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Other discount campaigns for the same product may be implemented during or immediately after this campaign.
Participating Channels
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CLUB JT Online Shop
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Ploom Shops nationwide (Ginza, Nagoya, Namba, Tenjin)
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Ploom STANDs nationwide
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Select tobacco retailers
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Ploom Shop Tenjin store will close on May 7, 2026. Appreciation is extended to all customers who have supported the store.
About Ploom
“Ploom” is a continuously evolving heated tobacco brand dedicated to delivering the “most delicious” experience. The brand focuses on the blend that serves as the source of flavor, the heating technology that maximizes it, and the design that allows for full enjoyment. By meticulously adhering to these elements, Ploom provides satisfying taste and aroma, along with rich moments.
“Ploom AURA” is a heated tobacco device from the “Ploom” brand, created to revolutionize all previous heated tobacco devices. Its “SMART HEATFLOW” technology extracts all flavor components from the tobacco leaf, offering unprecedented satisfaction and the authentic taste and draw of tobacco from start to finish. The “HEAT SELECT SYSTEM” also allows users to choose the optimal experience for themselves. Furthermore, its delicate, organic curves and compact, slim form combine beauty and practicality, achieving comfortable usability. “Ploom AURA” innovates taste, beauty, and comfort, promising an exceptional experience to its users.
“Ploom CUBE” is a heated tobacco device that offers the same taste and functions as “Ploom AURA” in the original Ploom brand style. It features a rounded cube shape, designed to fit comfortably in the palm of the hand. “Ploom CUBE” provides another option for customers who do not compromise on either taste or design.
Ploom Dedicated Customer Service
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Phone Number: 0120-108-513
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Hours: 10:00 AM – 9:00 PM
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Closed: December 30 – January 4
