LAMA Store Announces “Summer Heat Support Sale” for 4-Way Wearable Waist Fan
LAMA Store, operated by L&L LivelyLife Inc., is preparing for the peak of Japan’s summer heat by holding a “Summer Heat Support Sale” for its lightweight and compact “4-way Waist Fan” series. This limited-time campaign will run for five days, from July 11 to July 15, 2026.
During this period, the first 50 customers will receive a 20% OFF coupon, offering an advantageous opportunity to acquire essential items for combating the heat.
For more details on the campaign, please visit: https://item.rakuten.co.jp/la-ma/a100163/
Product Features: 4-Way Waist Fan
The 4-way waist fan offers several key features designed for comfort and convenience during hot weather:
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Ultra-lightweight and Portable: Weighing only 153g and palm-sized, it is easy to carry.
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Long-lasting Battery: Equipped with a large-capacity 5000mAh battery, it provides up to 11 hours of continuous operation.
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Powerful Airflow: Delivers strong airflow to ensure comfort even in intense summer heat.
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Diverse Color Options: Available in a variety of colors to match personal fashion styles.
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Versatile Usage: Can be used in four ways: worn on the waist, hung around the neck, placed on a desk, or held by hand.
Addressing Heatstroke and the Demand for “Wearable Coolness”
In recent years, Japan’s summers have seen rising temperatures and an increase in scorching hot days. This has made personal cooling solutions a significant concern for individuals, not only outdoors but also in daily life and during transit. Simultaneously, there is a growing demand for comfort during remote work, commuting, outdoor activities, and various tasks. The need for “hands-free cooling” through wearable fans has particularly expanded.
Against the backdrop of these societal trends, the 4-way waist fan is presented as a new heat countermeasure item suitable for both daily use and outdoor environments, thanks to its lightweight and portable design.
Summer Heat Support Sale Overview
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Campaign Name: Summer Heat Support Sale
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Duration: July 11 (Saturday) to July 15 (Wednesday), 2026
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Benefit: 20% OFF coupon distributed to the first 50 customers
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Target Product: 4-way Waist Fan series
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Sales Page: https://item.rakuten.co.jp/la-ma/a100163/
This sale offers a timely opportunity to acquire effective heat countermeasure items before the summer heat intensifies.
Company Overview
L&L LivelyLife Inc., established in 2015, is a lifestyle technology company that develops and sells smartwatches, earphones, smartphone accessories, small home appliances, and outdoor goods. The company has a global presence, with sales in Japan, Europe, the United States, and Southeast Asia, serving over 10 million users. It is dedicated to providing high-quality and convenient products by integrating the latest technology with market needs.
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Company Name: L&L LivelyLife Inc.
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Representative: Hidetomo Shida
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Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
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Phone: 042-512-8274
