Key Features of the New Product
The new 4-Way Waist Fan offers several distinct advantages:
1. Ultra-Lightweight and Slim Design
Weighing only approximately 153g, this fan is designed to minimize the burden on users, addressing common concerns about traditional waist fans and air-conditioned devices being heavy or pulling on clothes. This allows for comfortable long-term use. Its smartphone-sized compact design ensures it can be easily stored in small bags or pouches, making it convenient for travel, festivals, theme parks, and other situations where minimizing luggage is desired. Its simple and discreet design also allows it to be naturally concealed under clothing, which is a notable feature for female users.

2. Direct Airflow for a “Wearable Air Conditioning” Sensation
Featuring a lower intake and upper exhaust structure, the fan efficiently delivers air directly inside clothing, reducing heat and stuffiness. This creates a sensation akin to “wearable air conditioning.” Equipped with a high-speed brushless motor and an arc-shaped turbo structure, it delivers powerful airflow despite its small size. The fan offers 5 levels of wind speed adjustment, allowing users to choose the ideal coolness for any situation, from a gentle breeze indoors to strong airflow for hot outdoor environments.


3. 4-Way Versatility for Various Scenes
The fan boasts a 4-way design, allowing it to be used as a waist fan, neck fan, handheld fan, or desk fan. This adaptability means it can be adjusted to suit different situations; for example, worn on the waist during commutes, around the neck at a theme park, or placed on a desk at home. Its hands-free operation allows users to comfortably carry an umbrella or smartphone simultaneously, making it a versatile tool for both outdoor and indoor use.


4. Long-Lasting Comfort with Up to 11 Hours of Use
Equipped with a 5000mAh battery, the fan can operate continuously for up to approximately 11 hours. This ensures reliable use for long outings, travel, fireworks displays, or summer festivals. It supports Type-C charging, allowing for a full charge in about 3 hours, and is compatible with mobile batteries for convenient portability.


5. Stress-Free Operation with One-Touch Control
The fan features simple one-touch operation for power ON/OFF and wind speed adjustment. Additionally, a long press allows for immediate power off, eliminating the need to cycle through all wind speeds. This intuitive design ensures stress-free use even during busy commutes or travel.

Ideal Usage Scenes
This 4-Way Waist Fan is suitable for a wide range of activities and environments, including:
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Commuting and school
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Shopping
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Travel
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Fireworks displays
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Summer festivals
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Theme parks
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Outdoor activities
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Sports spectating
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Walking pets
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Cooking and household chores
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Applying makeup
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Outdoor work

Pricing and Sales Information
The “4WAY Waist Fan” is available for purchase at LAMA Store on Rakuten Ichiba and Yahoo! Shopping. The regular price is 3,580 JPY (tax included). As part of a special launch commemoration, a limited-time 15% off campaign is currently active.
Available colors include White, Beige, Black, and Pink.
Key Specifications:
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Ultra-lightweight: Approximately 153g
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High airflow: 11.5m/s
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Smartphone-sized
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Large capacity 5000mAh battery
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Up to approximately 11 hours of continuous use
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5-level wind speed adjustment
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4-Way functionality
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Type-C charging compatible
Product Sales Pages:
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Rakuten Ichiba: https://item.rakuten.co.jp/la-ma/a100163/
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Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lama/a100160-01.html
