LG PuriCare™ Pet Gen3 Circulator-Equipped Air Purifier Launches Pre-Sale on GREEN FUNDING

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Key Features of ‘LG PuriCare™ Pet Gen3’

Comprehensive Purification for Fine Dust, Pollen, Pet Allergens, and Odors

With an applicable floor area of 61.2㎡ (approximately 37 tatami mats), the ‘LG PuriCare™ Pet Gen3’ draws in polluted air from all 360 degrees. Its integrated 3-layer filter removes over 99% of room dust, pollen, pet-derived allergens, and bothersome odors.

Woman with cat and air purifier

For pet owners, the dedicated ‘Pet Mode’ significantly enhances the collection of airborne pet hair, gathering approximately 30 times more compared to ‘Smart Mode’, contributing to a cleaner environment for pets and their owners.

Cat with air purifier, showing hair capture

The 3-layer filter system includes:

  • A pre-filter that removes pet hair and large dust particles. This filter can be easily detached and washed with water.

  • A HEPA filter capable of capturing PM2.5 particles.

  • A photocatalyst (deodorizing) filter designed to capture odors. This filter’s deodorizing performance can be regenerated by exposure to sunlight or fluorescent light when it declines.

Rapid Air Circulation with Integrated Circulator

When set to ‘Shooting Air Mode’, the 3-layer filter captures fine dust and other particles, while the circulator located at the top of the unit powerfully expels air, effectively circulating clean air throughout the entire room.

Air purifier in living room, showing air circulation

Intuitive Air Status with Smart Display

The unit features a highly visible ‘Smart Display’ that intuitively shows the air quality status. It indicates dust and odor levels using four different colors and illustrations, helping users maintain clean air at all times.

Smartphone Control On-the-Go

Compatible with the ‘LG ThinQ’ app, the air purifier can be remotely controlled via a smartphone from anywhere. This allows users to turn off the unit if left on, check room air quality in real-time while away, or set timers from their bed, offering a range of convenient functionalities.

Woman checking air quality on smartphone

Main Specifications

Two LG PuriCare units

Model Name LG PuriCare™ Pet Gen3
Model Number AS657DWT2
Color White
Filters Pre-filter / HEPA filter / Photocatalyst (Deodorizing) filter
Voltage/Frequency 100V / 50Hz・60Hz
Rated Power Consumption 48W
Operating Noise 52dB (Turbo) / 20dB (Low)
Applicable Floor Area 61.2㎡ (approx. 37 tatami mats)
External Dimensions 343mm × 343mm × 587mm
Weight 11.6kg
Smart Display Yes
LG ThinQ App Yes
Price (Expected Retail Price, including tax) Open price (around 69,900 JPY)

Specifications are subject to change without notice.
All images are for illustrative purposes only.
*Company names, product names, and technology names mentioned in this release are trademarks or registered trademarks of their respective companies.

For more product details, please visit:
https://www.lg.com/jp/air-cleaner/puricare/as657dwt2/

About LG Electronics Japan Inc.

LG Electronics Japan Inc. (LG Electronics Japan Inc.) is the Japanese subsidiary of LG Electronics, a global innovator in technology. The company imports and sells LG Electronics products in Japan, including televisions, monitors, laptops, home projectors, apparel care appliances, air purifiers, clothes dryers, digital signage, and automotive components and solutions. Established in January 1981, its headquarters are located at Kyobashi Trust Tower 15F, 2-1-3 Kyobashi, Chuo-ku, Tokyo. The representative director is Sung-Joo Son.

For more information, please visit:
https://www.lg.com/jp/

About LG Electronics

LG Electronics is a global innovator in technology with business operations worldwide and over 74,000 employees. Structured into four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle Component Solutions, and Business Solutions – LG Electronics achieved approximately 89.2 trillion KRW in global sales in 2025. As a leading global comprehensive home appliance brand manufacturing consumer and commercial products, including televisions, home appliances, air solutions, monitors, automotive components, and solutions, LG continues to propose ways to make customers’ lives ‘Life’s Good’. Under its brand slogan ‘Life’s Good’, LG Electronics is committed to ‘Innovation for a Better Life’ through innovative smart solutions, aiming to enrich, empower, and provide creative moments for its customers. The company is also dedicated to building a sustainable society, pledging to reduce carbon emissions by 50% by 2030 (compared to 2017) and fully transition to renewable energy by 2050, fulfilling its international responsibilities through carbon emission reduction and eco-friendly product designs.

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