New Standard for Heatstroke Prevention: Direct Airflow into Clothing
LivelyLife Co., Ltd. has unveiled a new waist-mounted fan that provides a novel cooling experience by sending air directly into clothing. In recent years, with the increasing number of scorching days across Japan, awareness of heatstroke prevention has grown. While portable fan usage has risen, challenges such as cooling only the face or occupying both hands have persisted. To address these issues, LivelyLife developed a waist-mounted fan that delivers air directly inside clothing, offering a hands-free cooling solution for the entire body.

Efficient Cool-down with In-Apparel Airflow
By attaching the fan to the waist, powerful airflow is directed into the clothing. This design helps alleviate stuffiness and discomfort caused by sweat, supporting a comfortable environment even in the intense summer heat outdoors.

Hands-Free Operation for Increased Work Efficiency
This device supports heatstroke prevention for individuals working outdoors for extended periods, such as in construction, agriculture, delivery services, and traffic control. Simply attaching it to the waist allows air to flow inside clothing, reducing sweat-induced stuffiness and discomfort, and allowing users to keep their hands free for tasks.


Long-lasting Operation: Up to 45 Hours
Equipped with a 10,000mAh high-capacity battery, the fan can operate continuously for up to 45 hours. This ensures consistent airflow in outdoor environments where frequent charging may be challenging.

Waist-mounted Airflow Design for Wide Cooling Coverage
When worn on the waist, the fan is designed to send air inside clothing, allowing coolness to spread from the back to the upper body. Instead of localized airflow, the circulation of air within clothing helps address heat and stuffiness, particularly around the back.

Integrated Mobile Battery Function
In addition to its fan function, the device also serves as a mobile battery. It can supply power to USB devices such as smartphones, making it useful for outdoor work, camping, and as an emergency backup during disasters.

LED Light for Night Use
The integrated LED light offers both continuous illumination and an SOS flashing mode. This feature makes it practical for various scenarios, including power outages, emergencies, outdoor activities, and as a disaster preparedness item.

Pricing and Campaign Information
The regular price of the 4-way waist-mounted fan is 3,380 JPY (tax included). Currently, a limited-time 15% off coupon is being offered at the Rakuten store.
- Product Information on Rakuten: https://item.rakuten.co.jp/livelylife/a301607-02/
Company Overview
L&L LivelyLife Co., Ltd. commenced operations as an online shop in 2015. The company has since expanded its business domain to become a lifestyle technology company, offering a wide range of products including smartwatches, wireless earphones, smartphone accessories, small home appliances, and outdoor/sports-related products.
With expanded sales channels in major online malls across Japan, Europe, the Americas, and Southeast Asia, the company has served over 10 million customers. Its strength lies in product development that accurately captures the latest technology and market needs, providing high-quality and high-value-added products. Guided by the philosophy of making “daily life more convenient and richer,” the company pursues product creation that combines innovation and practicality.
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Company Name: L&L LivelyLife Co., Ltd.
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Representative: Hidetomo Shida
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Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
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Phone: 042-512-8274

