New Colors Introduced for ‘Basic Products Screw Mug Bottle,’ Offering Gentle Hues for Everyday Life!

Kitchen App

New Colors Enhance the “Basic Products Screw Mug Bottle” Lineup

Atlas Co., Ltd., a company engaged in the planning, manufacturing, and sales of stainless steel tabletop and kitchenware, is pleased to announce the launch of new colors for its minimalist and stylish “Basic Products Screw Mug Bottle.” These new additions will be available starting August 10, 2026 (Monday).

New Colors Basic Products Screw Mug Bottle

The new colors include “Fawn Brown,” which adds warmth; “Gray,” designed to blend into daily life; “Apricot Orange,” bringing a splash of color; “Cream Yellow,” offering gentle brightness; and “Pastel Green,” evoking a connection with nature. Furthermore, the well-received “Mist Blue” and “Baby Pink” will have their available sizes expanded, providing an even wider selection.

This product series is characterized by its calm color palette, which naturally complements fashion and interior designs, as well as its simple and timeless form. It features a vacuum-insulated double-wall structure and an insulated lid, ensuring excellent heat and cold retention. The gasket is a simple, single-point design, and the wide mouth allows for easy cleaning with a bottle brush. The accessible price point also makes it an appealing choice for daily use. This screw mug bottle combines functionality and design to gently enhance everyday living.

About Basic Products

Basic Products Lineup

Basic Products is a bottle series designed to integrate into daily life, balancing ease of use with aesthetic appeal. Its minimalist form is intended to naturally blend into various scenes and lifestyles. The series aims to be a standard that provides essential functions for everyday needs.

Minimalist Design for Everyday Life

Outdoor Use of Basic Products Bottle

The minimalist form of the bottles provides ample functionality for daily use while highlighting the beauty of their colors. The simple design and gentle colors make them suitable for diverse settings, such as offices and schools.

Product Overview

Basic Products Screw Mug Bottle

  • Product Numbers: ASR-350 / ASR-500 / ASR-600 / ASR-750

  • Actual Capacity (approx.): 350mL / 500mL / 600mL / 750mL

  • Colors: Apricot Orange (APOR), Cream Yellow (CYE), Fawn Brown (FBR), Gray (GY), Pastel Green (PSGR), Mist Blue (MBL), Baby Pink (BPK)

  • Heat Retention (after 6 hours):

    • 66℃ or higher (350mL)

    • 71℃ or higher (500mL)

    • 73℃ or higher (600mL)

    • 75℃ or higher (750mL)

  • Cold Retention (after 6 hours):

    • 10℃ or lower (350mL)

    • 9℃ or lower (500mL)

    • 9℃ or lower (600mL)

    • 9℃ or lower (750mL)

  • Weight (approx.):

    • 190g (350mL)

    • 235g (500mL)

    • 280g (600mL)

    • 310g (750mL)

  • External Dimensions (approx.):

    • Width 65 × Depth 65 × Height 165mm (350mL)

    • Width 65 × Depth 65 × Height 218mm (500mL)

    • Width 70 × Depth 70 × Height 228mm (600mL)

    • Width 75 × Depth 75 × Height 235mm (750mL)

  • Price: Open price

Actual capacity refers to the total volume up to the lower edge of the lid cap gasket. Please refer to the instruction manual for proper use.
Heat retention is measured at an ambient temperature of 20℃±2℃, when the product is filled with hot water up to the lower edge of the lid cap, the water temperature reaches 95℃±1℃, and the product is left vertically with the lid cap closed for 6 hours.
Cold retention is measured at an ambient temperature of 20℃±2℃, when the product is filled with cold water up to the lower edge of the lid cap, the water temperature reaches 4℃±1℃, and the product is left vertically with the lid cap closed for 6 hours.

Basic Products Screw Mug Bottle 350ml 500ml Variations

Basic Products Screw Mug Bottle 600ml 750ml Variations

Product Pages

Inquiries Regarding Products

  • Inquiry Form: https://www.atlas-scm.jp/contact/

  • Phone Number: 042-660-8870 (Representative)

  • Reception Hours: 9:00 – 18:00, Monday – Friday (excluding holidays and company non-business days)

Company Information

Atlas Co., Ltd. is a manufacturer of stainless steel tabletop and kitchenware, with a significant presence in retail stores through OEM production for many companies. The company develops and manufactures unique items for various daily scenes, such as the “BOTTLE in BOTTLE” insulated pet bottle holder, which has shipped over 5 million units, and the “TEMPEAK” ultra-insulated bottle, which achieves high heat and cold retention with its 5-layer insulation structure. Products that prioritize quality and functionality have also been adopted as return gifts for Hachioji City, Tokyo’s hometown tax donation program. The company continues to deliver products that support customers’ enriched daily lives by responding to evolving needs for a more eco-friendly and comfortable lifestyle.

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