VITURE Announces First Sale for Popular XR Glasses “Luma” Series, Up to 30% Off in Conjunction with Amazon Prime Day

First Sale for the “Luma” Series
No Need for a Place to Put a Display
Eligible Products and Sale Prices
1. XR Glasses
2. Peripherals
Sale Overview
Purchase Links
Luma Series First Sale Commemorative | Giveaway Campaign Held Simultaneously
About VITURE
1. Company Information

First Sale for the “Luma” Series

The “Luma” series, previously only available at its regular price, is now part of a sale for the first time. This presents an opportunity for those interested in XR glasses but hesitant to purchase to experience VITURE’s immersive visuals in a more accessible way.

No Need for a Place to Put a Display

With the Luma series, a large screen is available with just one pair of glasses, eliminating the need for space-consuming large TVs or projectors. The Luma Ultra projects a virtual screen equivalent to 152 inches, while the Luma offers a 146-inch equivalent. This allows users to carry their “personal large screen” anywhere—whether in a small room, a hotel on a business trip, or inside a moving vehicle.

The Luma series features a diopter adjustment dial, with the Luma Ultra supporting up to -4.0D and the Luma up to -6.0D. Within this range, users can view content with bare eyes, eliminating the need for glasses. When sharing with family or friends, additional lenses are not required; simply turn the dial to adjust for individual vision.

By connecting to smartphones, Nintendo Switch/Nintendo Switch 2, PCs, Steam Deck, and other devices, users can enjoy movies, games, 3D content, and multi-screen work, all with a single pair of glasses.

Eligible Products and Sale Prices

XR Glasses

Product	Regular Price	Sale Price	Discount Rate	Main Specifications
VITURE Luma Ultra XR/AR Glasses	89,880 JPY	75,800 JPY	15%	152-inch equivalent / 52° FoV / Max 1500 nits / 1200p・120Hz / Sony Micro-OLED / RGB + Dual Depth Camera / 6DoF + Hand Gesture Support / Diopter Adjustment Max -4.0D / Multi-stage Tilt Mechanism / HARMAN Audio
VITURE Luma XR Glasses	64,880 JPY	54,800 JPY	15%	146-inch equivalent / 50° FoV / Max 1000 nits / 1200p・120Hz / Sony Micro-OLED / Diopter Adjustment Max -6.0D / AAC Audio / Direct USB-C Connection

Peripherals

Product	Regular Price	Sale Price	Discount Rate	Overview
VITURE Pro Neckband (12GB RAM + 256GB Storage)	59,980 JPY	47,980 JPY	20%	An Android smart device worn around the neck. When combined with XR glasses, it allows video viewing and cloud gaming without connecting a smartphone or PC.
VITURE Pro Mobile Dock	21,800 JPY	17,440 JPY	20%	Play Nintendo Switch 2 and other devices on a large screen. Supports simultaneous output to two pairs of glasses.
VITURE x 8BitDo Ultimate Mobile Game Controller	10,980 JPY	9,330 JPY	15%	A dedicated controller for enjoying Android smartphone games on the large screen of XR glasses.

The main products listed in this release are up to 20% off, while other accessories (charging adapters, various cables, lens hoods, dock covers, etc.) are up to 30% off. Please check each sales channel for details.
All prices include tax.

Sale Overview

Period: July 7, 2026 (Tuesday) 0:00 JST – July 13, 2026 (Monday) 23:59 JST
Eligible Products: VITURE Luma Ultra / Luma, VITURE Pro Neckband, VITURE Pro Mobile Dock, VITURE x 8BitDo Ultimate Mobile Game Controller, and other accessories.
Sales Channels: Amazon (VITURE JP official store), VITURE official website, Rakuten Ichiba, Yahoo! Shopping, and major electronics retailers nationwide (Yodobashi Camera, Bic Camera, Yamada Denki, Joshin, Edion).
The sale will end once supplies run out.
Sale details (eligible products, prices, period, etc.) are subject to change or termination without prior notice.

Purchase Links

Luma Series First Sale Commemorative | Giveaway Campaign Held Simultaneously

To celebrate the sale, a giveaway campaign will be held, with a total of 8 winners receiving a Luma series product.

Prizes (X and Instagram, each drawing):
- Special Prize: VITURE Luma Ultra XR/AR Glasses (1 winner)
- First Prize: VITURE Luma XR Glasses (3 winners)
- (Total of 8 winners across both platforms)
- Campaign Period: July 7, 2026 (Tuesday) 9:00 JST – July 13, 2026 (Monday) 23:59 JST
Channels: X (@viturejp), Instagram (@viture_jp)
How to Apply (X): Follow @viturejp and repost the designated post. Quoting the repost or commenting with “What you want to achieve with the Luma series” will increase your chances of winning.
How to Apply (Instagram): Follow @viture_jp, like, and comment on the designated post.
Please note that the prizes (VITURE Luma Ultra XR/AR Glasses, VITURE Luma XR Glasses) are manufacturer-refurbished models.

About VITURE

VITURE is a next-generation XR + AI brand from California, USA. It has achieved over 50% market share in the US XR glasses market (IDC survey, Q4 2024) and develops an ecosystem of products centered around XR glasses to upgrade daily entertainment, gaming, and work.