TCL Initiates Test Marketing for Art-Integrated Television Lifestyle
TCL Japan has announced the launch of test marketing to demonstrate a lifestyle that integrates art with television, utilizing the “A400 Pro NXTVISION TV.” This initiative aims to explore new ways for televisions to enhance daily living spaces. The 4K Mini LED TV “TCL A400 Pro” series will begin accepting pre-orders on the crowdfunding platform GREEN FUNDING from 12:00 PM on Thursday, March 19, 2026.
The company proposes a new lifestyle that incorporates the television into daily life as “an art piece harmonizing with the space.” The “A400 Pro NXTVISION TV” series, equipped with QD-Mini LED, features an “Art Gallery Mode” capable of displaying world-renowned masterpieces and AI art, a low-reflection panel that suppresses glare, and vibrant image expression with over a billion colors.
Rather than merely being an appliance for viewing, the A400 Pro aims to transform the television into an element that enriches living spaces. The product is designed to blend into its surroundings and remain beautiful even when not in use, shifting the perception of a television from a mere appliance to an integral part of the living landscape.
Project Details
This project is an endeavor to discover new ways for users to enjoy television. Based on feedback from supporters, TCL will carefully cultivate the new value of “a life where television becomes art” and pursue further possibilities.
The project page URL is available at: https://greenfunding.jp/portals/pages/TCLA400Pro_9285
(The GREEN FUNDING project page is scheduled to be released at 12:00 PM on Thursday, March 19, 2026.)
Product Concept (Verification Model): TCL “A400 Pro NXTVISION TV” Series
Developed under the concept of “Art x Technology” fusion, the series aims to bring televisions closer to “art pieces that blend into the space.”
Key Features
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Beautiful Frame Design that Blends into the Wall
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Slim 39.9mm design.
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Clean light walnut wood-grain finish, naturally harmonizing with various interiors.
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Supports wall mounting and freestanding stands (sold separately), allowing for placement like a painting.
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Art Gallery Mode
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Displays world-renowned masterpieces and AI art when not being watched.
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Low-reflection HVA panel suppresses glare, reproducing the beauty of art as it is.
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Picture Quality & Sound
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QD-Mini LED achieves high contrast and a wide color gamut of over a billion colors.
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ONKYO-supervised sound creates an immersive acoustic space.
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High Response (Gaming Suitability)
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Supports 4K/144Hz and 1080p/up to 288Hz (with DLG).
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VRR reduces stutter, tearing, and blur.
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Other Smart Experiences
- Equipped with Google TV, supporting major streaming services.
Comment from the Marketing Strategy Department
The “A400 Pro NXTVISION TV” is TCL’s verification model to ascertain how much value the concept of “transforming television into art” can generate in daily life. The vibrant colors of the art gallery reproduced by QD-Mini LED and the quiet immersion created by ONKYO sound will be carefully evaluated through the crowdfunding support status, to determine how much they enhance the quality of living spaces and emotional satisfaction.
Significance of Early User Participation
Through crowdfunding, early users are invited to participate, allowing for empirical verification of how the new value of “Art x TV” is accepted in living spaces. Based on the support status and user experiences, the marketability and demand potential of this new category of art television will be analyzed and utilized for future product development and market expansion.
Crowdfunding Details
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Project Period: March 19, 2026 (Thursday) 12:00 PM to May 8, 2026, 11:59 PM
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Project Page URL: https://greenfunding.jp/tcljapan/projects/9285
(The GREEN FUNDING project page is scheduled to be released at 12:00 PM on Thursday, March 19, 2026.)
Regular Sales Prices for A400 Pro NXTVISION TV Series (Tax Included)
| Model | Regular Sales Price (Tax Included) |
|---|---|
| 75A400 Pro | 278,000 yen |
| 55A400 Pro | 149,800 yen |
| 43A400 Pro | 89,800 yen |
Exhibition Information
The actual product can be viewed at the following locations:
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Futako Tamagawa Tsutaya Electrics “Tsutaya Electrics+”
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Address: Futako Tamagawa Rise S.C. Terrace Market, Futako Tamagawa Tsutaya Electrics, 1-14-1 Tamagawa, Setagaya-ku, Tokyo
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Exhibition Period: March 20, 2026 (Friday) to April 18, 2026 (Saturday)
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SHIBUYA TSUTAYA “GREEN FUNDING Touch & Try”
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Address: SHIBUYA TSUTAYA 4F SHARE LOUNGE, 21-6 Udagawacho, Shibuya-ku, Tokyo
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Exhibition Period: March 20, 2026 (Friday) to April 18, 2026 (Saturday)
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About TCL JAPAN ELECTRONICS
TCL is a global integrated consumer electronics manufacturer originating from China. Since its inception, TCL has been committed to providing products that support customers’ “Creative Life” through daily innovation. The company delivers high-quality LCD televisions utilizing network video playback technology and advanced LCD panel technology from the TCL Group. Moving forward, TCL will continue to strive for daily product quality improvement, with comprehensive quality control and excellent after-sales service as its primary goals in supplying LCD televisions.
