Haier Launches “Tacos Home Appliances” Campaign from July 17 to Address 2026’s “Triple Burden”

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Background of the Campaign

In 2026, Japan is facing a “Triple Burden” characterized by reduced disposable time due to an increase in dual-income households and child-rearing, increased household expenses due to rising prices, and shrinking living spaces due to soaring housing costs. These factors highlight a growing emphasis on how individuals manage their “time,” “money,” and “space” in daily life. Consequently, there is a demand for home appliances that offer more than just basic functionality; they must also contribute to efficient housework, affordability, and space-saving designs. To address these societal changes, Haier is introducing “Tacos Home Appliances” as a solution, focusing on “Time-performance (Taipa),” “Cost-performance (Cospa),” and “Space-performance (Spepa).”

This campaign seeks to introduce the benefits of Haier’s “Tacos Home Appliances” to a wider audience. The prizes include the drum-type washing machine “DeLAITO” Advance (JW-FXH130A) and the freezer-refrigerator “SLIMORE X” (JR-CVM38A), both designed to support a comfortable daily life.

Campaign Overview

  • Campaign Name: Haier Tacos Home Appliances Present Campaign

  • Application Period: July 17, 2026 (Friday) – July 26, 2026 (Sunday) 23:59 JST

  • How to Apply:

    1. Follow the official Haier Japan X account: https://x.com/HaierJapan
    2. Quote repost the relevant post with the hashtag #タコス家電 and specify your desired prize.

  • Number of Winners: One winner for each prize will be selected by lottery.

  • Eligibility:

    • Individuals with an X account (private accounts are not eligible).

    • Applicants who apply during the campaign period.

    • Residents of Japan.

  • Prizes:

    • Drum-type washing machine “DeLAITO” Advance (JW-FXH130A) Color: H (Blueish Gray)

    • Freezer-refrigerator “SLIMORE X” (JR-CVM38A) Color: H (Blueish Gray)

Haier Drum-type Washing Machine “DeLAITO” Advance (JW-FXH130A) Overview

This drum-type washing machine series incorporates the industry-first “Air Circulation Operation (Tub Ventilation/Freshness Keep)” and “3D Fluffy Quick Dry” for soft and fast drying. It also features “Dense Foam Washing” to deeply clean fibers, “Automatic Liquid Detergent/Softener Dispensing” to eliminate the need for measuring, and an “Automatic Dust Removal Water Lane” to reduce maintenance effort. These features are designed to enhance the convenience of daily laundry and improve time efficiency. The heat pump drying system and “Care Dry Mode” also help minimize damage to clothing.

Haier DeLAITO Advance Washing Machine

  • Time-performance (Taipa): The “Air Circulation Operation (Tub Ventilation/Freshness Keep)” automatically draws in outside air and expels humid air after washing or drying. This feature suppresses odors, wrinkles, and moisture re-absorption even after clothes are left for extended periods, maintaining a freshly dried feel.

  • Cost-performance (Cospa): The appliance offers an appropriate price, characteristic of Haier, making the aspiration of owning a drum-type washing machine achievable without straining new household budgets.

  • Space-performance (Spepa): With a width of 595mm and depth of 661mm, it is more compact than typical drum-type washing machines. Its flat top design allows for free use of the space above, making it an extremely space-saving design that fits neatly into small laundry areas.

Haier Freezer-Refrigerator “SLIMORE X” (JR-CVM38A) Overview

This freezer-refrigerator boasts a large-capacity vegetable compartment within a slim 59.5cm wide body. It features “Freshness Keep Freezing” to suppress frost formation and preserve the taste and texture of ingredients, allowing for delicious storage of bulk-purchased foods. Additionally, it offers user-friendly features such as “VegeVege Viewing” to check contents without opening the vegetable compartment and a “Fresh Room” where temperature settings can be adjusted according to ingredients. Its space-saving design combined with ample storage supports busy daily meal preparation.

  • Time-performance (Taipa): Opening the refrigerator door allows visibility into the vegetable compartment, simplifying meal planning. The centrally located, frequently accessed vegetable compartment makes retrieval easy, and the frost-free freezer supports bulk purchases.

  • Cost-performance (Cospa): Available in two colors, Blueish Gray and Sand White, its high interior design and numerous convenient features are offered at an affordable price point.

  • Space-performance (Spepa): Despite its slim 595mm width, it offers a satisfying capacity of 375L. The large central vegetable compartment makes it easy to store and retrieve large items like cabbage.

About Haier Japan Sales Co., Ltd.

Haier Japan Sales Co., Ltd. was established in 2002 as the sales company for Haier brand products in Japan, part of the Haier Group (headquartered in Qingdao, Shandong Province, China). Together with AQUA Co., Ltd., which develops AQUA brand products, and Haier Asia R&D Co., Ltd., which plans and develops products for the global market, it forms the Haier Group Japan region. The Haier brand in Japan operates under the concept of “Delivering new excitement in home appliances from the world to Japan,” aiming to bring “surprise and discovery” to people across Japan.

For product inquiries, customers can contact: Toll-free number 0120-865-812 (from mobile phones/PHS: Navi Dial 0570-020-812 (charged)) [Reception hours: 9:00-18:30, open all year round].

Official Website: https://haier.co.jp/

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