wena Team Establishes Independent Company, Inheriting Trademarks and Patents
The “wena” series is known for its unique concept of a “smartwatch that attaches to a wristwatch,” extending the convenience of a smartwatch without compromising the aesthetic appeal of a favorite timepiece. The series has seen three generations and garnered significant user support.
Responding to user expectations, the team that led the wena business, including representative Mr. Tsushima, has independently established augment AI Inc. They have inherited the trademarks and patents from Sony Group Corporation (excluding those of other companies) and are dedicated to developing the new-generation “wena X,” refining the wena philosophy while maintaining its core aesthetics.
Introducing wena X: The World’s Smallest Smartwatch from Japan
“wena X” features a newly adopted one-touch detachable buckle structure, allowing for easy band changes. This enables flexible usage depending on the life scene; for example, it can be worn as a traditional wristwatch or as a smartband during exercise or sleep.
Building on the principles of the traditional “wena” series, “wena X” achieves the world’s smallest size (among major manufacturers’ smartwatches with 1.0-inch or larger full-color displays, based on publicly available specifications and actual measurements by the business operator as of March 17, 2026) through a patented new buckle structure and a super-low-power wena OS. It also significantly enhances sleep and exercise functions, offering an experience that subtly integrates into daily life while respecting the original design and worldview of a wristwatch.
Investment Opportunity via Sony Bank GATE
Sony Bank GATE is Sony Bank’s investment crowdfunding platform, connecting ambitious companies with supportive investors. The platform leverages insights gained from Sony’s “First Flight” (now defunct), which was instrumental in the birth of the original “wena” project. The respect for watch culture and user-centric manufacturing aligns with the philosophy of Sony Bank GATE.
This crowdfunding initiative through Sony Bank GATE offers an opportunity to invest in wena’s new endeavor. Investments in the business, including its operations, are offered at 50,000 yen per unit, with a target fundraising amount of 20,000,000 yen.
Further details regarding the fund can be found on the Sony Bank GATE website: https://sonybank.jp/products/sbg/
Investment Perks
Five individuals who invest four units (200,000 yen) will be selected by lottery to receive one wena X (cross) loop rubber Black.
Investment Crowdfunding Recruitment Overview
Business Operator Information
Information presented in this press release is under development and subject to change without notice.
Sony Bank aims to contribute to the achievement of SDGs (Sustainable Development Goals) through value creation in its banking business and by strengthening the foundation for value creation.
This initiative primarily contributes to SDG Goal 17:
Goal 17: Partnerships for the Goals
