Amazfit Active Max Smartwatch with “5 MAX Points” to Launch on January 21st, 2026

Wearables

Amazfit Active Max: “5 MAX Points”

5 MAX Points Overview

MAX Point 1 & 2: Maximum LED Display and Visibility

The Amazfit Active Max features a 1.5-inch AMOLED display, the largest in the Active series. With a resolution of 480 x 480 and 323 PPI, text and graphics are displayed with high clarity. The display is also protected by reinforced glass, offering resistance against daily scratches and impacts. Furthermore, the screen achieves a maximum brightness of 3,000nit, ensuring clear and easy visibility even under direct sunlight. This high-brightness display allows users to comfortably check real-time exercise data and map information during outdoor activities and sports.

Large and Bright AMOLED Display

MAX Point 3: Maximum Battery Performance

The Amazfit Active Max is equipped with a 658mAh large-capacity battery, providing up to 25 days of continuous use under typical conditions. Even with heavy use, it can last up to 13 days, and up to 64 hours in GPS mode. This performance is notably superior for a smartwatch in its price range (under 30,000 JPY), differentiating it significantly from many competitors that offer only 1-2 days of battery life. The magnetic charging method allows for a full charge in just two hours, reducing the need for frequent charging and providing a more comfortable, stress-free user experience.

Long-lasting Battery Performance

MAX Point 4: Maximum Storage Capacity

Boasting 4GB of storage, which is among the largest in its price range, the Amazfit Active Max supports various uses. Users can download multiple offline maps, enabling full use of mapping functions even in areas with unstable communication environments. Additionally, after a software update, approximately 100 hours of podcast content can be stored, allowing users to enjoy audio content without needing their smartphone.

Large Storage for Maps and Podcasts

By downloading maps in advance, the Amazfit Active Max can provide navigation independently, even without a Bluetooth connection to a smartphone. It supports base maps, contour maps showing elevation, and specialized ski resort maps, allowing users to select according to their activity. The device also features turn-by-turn route guidance, providing real-time directions. This functionality enhances safety and comfort for outdoor activities such as hiking, trail running, and skiing.

Navigation on Smartwatch

For more details:

MAX Point 5: Maximum Ease of Use with AI Integration

The Amazfit Active Max is equipped with “Zepp Flow,” an AI voice operation system integrated with OpenAI’s GPT4.o. This system enables easy voice control for daily tasks such as replying to messages (Android only, iOS not supported), setting alarms, and checking weather information. Furthermore, its voice message response feature allows for more natural, conversational interactions.

AI Voice Assistant Zepp Flow

Learn more about Zepp Flow here: https://www.amazfit.jp/blogs/upyourgame/zepp-flow

AI Image Recognition for Food Management / Zepp App Food Log

The “Zepp App Food Log” nutrition management feature, utilizing AI image recognition, automatically analyzes calories and nutrients by simply taking a photo of food. Available for free, it provides easy nutritional management.

Zepp App Food Log

Hands-Free Calling with Built-in Speaker & Microphone

The Amazfit Active Max features a built-in speaker and microphone, supporting Bluetooth calls. Users can answer incoming calls and speak directly from the watch without needing to take out their smartphone. This significantly enhances convenience, allowing for hands-free communication during exercise or outdoor activities.

Hands-Free Calling

Product Overview

  • Manufacturer Name: Zepp Health Corporation

  • Product Brand: Amazfit

  • Product Name: Amazfit Active Max

  • Color: Black

  • Suggested Retail Price: 28,900 JPY (including tax)

  • Reservation Start Date: January 9, 2026 (Friday)

  • Official Sales Start Date: January 21, 2026 (Wednesday)

Amazfit Active Max Watch Face

Availability

Online Stores

Offline Stores

Available at major electronics retailers and watch specialty stores. Please note that availability may vary by store.
Store list: https://www.amazfit.jp/pages/shoplist

Specifications

Amazfit Active Max Specifications

Key specifications include a 1.5-inch AMOLED display, 5 ATM water resistance, and a 658 mAh battery providing up to 25 days of typical use. It features BioTracker 6.0 PPG biometric sensor for health monitoring and a 5-satellite positioning system (GPS, GLONASS, Galileo, BDS, QZSS) for accurate location tracking.

Important Notes

  • This product is not a medical device. The data and information provided are for reference only. All functions are intended for daily exercise management. The data from this product cannot be used for medical procedures, tasks requiring precision, or professional measurements.

  • Specifications and performance of the listed product are subject to change without prior notice.

  • All images are for illustrative purposes only and may differ slightly from the actual product.

  • Bluetooth® is a registered trademark of Bluetooth SIG, Inc. in the USA.

  • Android™ is a trademark or registered trademark of Google LLC.

  • iOS is a trademark or registered trademark of Cisco in the USA and other countries, used under license.

  • Other company names and product names are trademarks or registered trademarks of their respective companies.

  • For detailed product specifications, please refer to the Amazfit official website.

About Amazfit

Amazfit is a proprietary brand of premium smart wearable devices launched in September 2015 by Zepp Health Corporation. It aims to empower more people to live passionately, freely, and express their active spirit. Amazfit offers a diverse range of smartwatches and bands for daily use to outdoor sports, as well as true wireless earphones, smart treadmills, smart body composition scales, and other sports and health-related smart hardware. Through its extensive product lineup, Amazfit provides users with wearable devices and experiences tailored to various needs. Amazfit brand products are currently available for purchase at official online stores, various e-commerce sites (Amazon, Rakuten, Yahoo! Shopping, etc.), major electronics retailers, and watch specialty stores nationwide.

Amazfit After-Sales Service

  • Contact: Amazfit Customer Support (within Earth Reborn Co., Ltd., Japan’s authorized distributor)

  • Phone Number: 03-5809-1570

  • Reception Hours: Weekdays 10:00-12:00, 14:00-17:00 (Excluding Saturdays, Sundays, national holidays, and summer/year-end/New Year holidays)

  • Email: info@amazfit.jp
    *Inquiries will be handled sequentially. Please note that replies may take some time.

About Zepp Health Corporation

Zepp Health Corporation was founded in China in December 2013 as Anhui Huami Information Technology, a wearable device manufacturer. The company develops proprietary technology platforms, including AI chips, biometric sensors, and data algorithms, with a focus on healthcare. It is expanding its lineup of smart health products for consumers and analytical services for industries. Zepp Health operates two independent brands, AMAZFIT and ZEPP. The company was listed on the New York Stock Exchange (NYSE: ZEPP) in February 2018 and changed its name from Huami Corporation to Zepp Health Corporation on February 25, 2021. According to research by Singapore-based firm Canalys, “Amazfit” ranked 5th in wearable device (smartwatch & band) shipments in Japan for the full year 2024. Since 2014, the company has shipped over 200 million smart wearable devices worldwide.

Copied title and URL