Background of Development
While handy fans have become widespread for summer outings, the value sought by users is not uniform. Some prioritize small size and light weight for portability, while others require more direct cooling in addition to airflow, especially in scorching outdoor conditions. The “Bic Idea” brand recognized these differences in how individuals perceive and use cooling devices. Instead of offering a single solution for comfort, the “GOKUUUL” series was developed to provide choices that cater to various needs. The series includes the compact and lightweight “Mini Jet Fan FOOORTE” for powerful airflow and the “Handy Fan with Extreme Cooling Plate GOKUREI” for direct cooling with a Peltier element, proposing different levels of coolness for various summer scenarios, including commuting, going out, and outdoor activities.
Product Features
“Mini Jet Fan FOOORTE”: Designed for Portability
This model is an airflow-specialized fan that achieves powerful airflow while remaining small and lightweight, suitable for daily use. The “Mini Jet Fan FOOORTE” is more compact than a smartphone and weighs approximately 80g, making it easy to carry in a pocket or small bag for commuting, school, or outings.
Despite its compact body, it delivers powerful airflow with a maximum wind speed of approximately 5.4m/s, providing a substantial breeze. It also offers a continuous operating time of up to approximately 10 hours (at low speed), supporting extended use. By focusing solely on portability and airflow without a cooling plate, it addresses the demand for a portable fan that delivers effective cooling.
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Key Features:
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Compact size, smaller than a smartphone
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Lightweight design at approximately 80g for easy carrying
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Powerful airflow with a maximum wind speed of approximately 5.4m/s
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Continuous operation for up to approximately 10 hours (at low speed)
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“Handy Fan with Extreme Cooling Plate GOKUREI”: Enhanced Cooling with Direct Contact
This model is a cooling-specialized fan that provides direct cooling in addition to airflow. The “Handy Fan with Extreme Cooling Plate GOKUREI” is equipped with a Peltier element, allowing users to feel direct coldness by applying the extreme cooling plate directly to the skin, not just by airflow. This is suitable for situations requiring stronger cooling, such as hot outdoor environments, intense heat, or prolonged outdoor activities.
The fan offers a maximum wind speed of approximately 6.0m/s and 100 levels of airflow adjustment, allowing for precise settings according to the environment and user preference. The cooling plate can also be switched ON/OFF, enabling versatile use depending on the situation. Furthermore, it comes with a stand for desktop use and includes a smartphone stand function, making it convenient for use both outdoors and at a desk.
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Key Features:
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Equipped with an extreme cooling plate for direct cooling
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Contact cooling of approximately -10℃ (compared to ambient temperature / Peltier surface)
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Powerful airflow with a maximum wind speed of approximately 6.0m/s
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100 levels of airflow adjustment
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Cooling ON/OFF switchable
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Comes with a stand for desktop use
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Includes a smartphone stand function
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Product Overview
Mini Jet Fan FOOORTE
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Product Name: Mini Jet Fan FOOORTE
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Colors: Skeleton Black / Indigo
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Price: 3,480 yen (tax included)
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Body Size: Approximately 35 × 103.5 × 42.4mm
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Body Weight: Approximately 80g
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Maximum Wind Speed: Approximately 5.4m/s
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Continuous Operating Time: Up to approximately 10 hours (at low speed)
Handy Fan with Extreme Cooling Plate GOKUREI
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Product Name: Handy Fan with Extreme Cooling Plate GOKUREI
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Colors: Deep Black / Frost White
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Price: 3,980 yen (tax included)
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Body Size: Approximately 60 × 179 × 91mm
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Body Weight: Approximately 247g
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Maximum Wind Speed: Approximately 6.0m/s
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Airflow Adjustment: 100 levels
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Continuous Operating Time: Up to approximately 7 hours (fan only, speed 1)
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Cooling Performance: Contact cooling of approximately -10℃ (compared to ambient temperature / Peltier surface)
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Other Functions: Cooling ON/OFF switch, stand included, smartphone stand function included
About “Bic Idea”
“Bic Idea” is an original brand founded on Bic Camera’s extensive customer understanding and the expertise of its specialized sales staff, cultivated since its inception. Guided by the philosophy of “Better than good, well done!”, the brand aims to design encounters with desired products. In an era where purchasing is becoming increasingly predictable, “Bic Idea” promotes product development that balances satisfaction and discovery through a scientific approach to consumer desires.
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Brand Page: <https://www.biccamera.com/bc/c/bicidea/index.jsp>
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Brand Movie: <https://youtu.be/eKz4qCU6CzE>
Company Overview
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Company Name: Bic Camera Inc.
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Head Office Location: 3-23-23 Takada, Toshima-ku, Tokyo
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Founded: May 1978
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Representative: Toru Akiho, President and Representative Director
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Business Activities: Sales of cameras, visual products, audio products, personal computers, office automation equipment, mobile phones, home appliances, watches, games, eyeglasses/contact lenses, pharmaceuticals, toys, sporting goods, bedding, alcoholic beverages, and more.
