Background of Development
As people seek to stay cool and comfortable outdoors, there’s a growing demand for heat-relief items that offer not only functionality but also portability and a light aesthetic. The “SEA SIDE WINDS” series was created to address these summer needs. The overarching goal for the series was to combine portable coolness with designs that encourage a positive summer experience. By blending a seaside resort aesthetic with practical features for daily use, the series aims to make hot weather outings more comfortable and enjoyable.
Product Features
Light, Sea Breeze-Inspired Design
The “SEA SIDE WINDS” series embodies a world inspired by seaside towns and the shifting light. The products are designed to be compact and portable, aiming to uplift one’s mood with every use. They are intended to subtly bring a resort feel into daily life, adding a refreshing touch to summer.
The series colors include Sunrise Mint, Noon White, and Magic Pink, reflecting the hues of sunrise, midday light, and twilight. This color palette imbues the products with a summery landscape feel, offering not just functionality but also the joy of ownership.
Six Models for Diverse Uses
The series offers six distinct models to suit various needs, from easy-to-carry handy fans for outdoor use to hands-free neckband fans, neck rings for direct neck cooling, and models with cooling plates for enhanced cooling. Recognizing that there are many ways to enjoy summer, the lineup allows users to choose the ideal cooling solution for each specific situation.
Product Overview
1. Carabiner Handy Fan
This compact handy fan features a carabiner for attachment to bags, suitable for both outdoor and tabletop use. It delivers a direct breeze to areas like the forehead or neck, providing easy cooling on the go. This model balances portability and usability for everyday convenience.
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Product Name: Carabiner Handy Fan
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Colors: Sunrise Mint / Noon White / Magic Pink
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Price: 1,380 yen (tax included)
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Dimensions: Approximately 63×152×38mm
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Weight: Approximately 109g
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Fan Speed Settings: 3 levels
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Continuous Use Time: Up to approximately 12 hours (low speed)
2. Foldable Mirror Fan
Equipped with a mirror for discreetly checking hair and makeup, and an LED light, this fan is designed for convenience on the go. It folds in half for compact carrying, can be worn around the neck with a strap, or used on a desk, making it a versatile item that combines cooling with personal grooming.
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Product Name: Foldable Mirror Fan
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Colors: Sunrise Mint / Noon White / Magic Pink
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Price: 2,480 yen (tax included)
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Dimensions: Approximately 78×27×144mm
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Weight: Approximately 120g
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Fan Speed Settings: 4 levels (including rhythm mode)
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Continuous Use Time: Up to approximately 7 hours (low speed)
3. Clip Fan
This model comes with a clip for attachment to items like parasols or backpack straps, allowing for hands-free use and targeted cooling while moving or outdoors. The clip also doubles as a stand for desk use, making it functional both outside and indoors.
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Product Name: Clip Fan
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Colors: Sunrise Mint / Noon White / Magic Pink
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Price: 2,480 yen (tax included)
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Dimensions: Approximately 65×35×110mm
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Weight: Approximately 100g
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Fan Speed Settings: 4 levels (including rhythm mode)
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Continuous Use Time: Up to approximately 5.5 hours (low speed)
4. Neckband Fan
Designed to be worn around the neck, this fan allows users to keep their hands free, making it convenient for commuting, shopping, or traveling. It can be rolled up for compact storage, prioritizing portability.
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Product Name: Neckband Fan
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Colors: Sunrise Mint / Noon White / Magic Pink
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Price: 2,480 yen (tax included)
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Dimensions: Stored: Approximately 120×60×45mm / In use: Approximately 60×470×45mm
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Weight: Approximately 180g
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Fan Speed Settings: 3 levels
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Continuous Use Time: Up to approximately 8 hours (low speed)
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Accessories: Storage case
5. Neck Ring
This neck ring naturally freezes below 28℃, providing comfortable cooling to the neck. Made with PCM material, it is resistant to condensation and can be reused by re-cooling after liquefaction. It is a reliable, power-free item for summer outings.
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Product Name: Neck Ring
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Colors: Sunrise Mint / Noon White / Magic Pink (Magic Pink only available in M size)
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Price: 980 yen (tax included)
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Dimensions: M size: Outer diameter approx. 14×18mm, Inner circumference approx. 33cm / L size: Outer diameter approx. 16.5×19mm, Inner circumference approx. 38cm
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Weight: M size: Approximately 132g / L size: Approximately 155g
6. Double Fan with Cooling Plate (Available late April)
This model features dual-layered blades for strong, wide-ranging airflow, along with a cooling plate to effectively cool areas like the neck and wrists. With a retractable carabiner for portability, it is designed for those seeking higher cooling performance. It is crafted to offer a sense of reliability even on the hottest days.
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Product Name: Double Fan with Cooling Plate
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Colors: Sunrise Mint / Noon White / Magic Pink
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Price: 2,980 yen (tax included)
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Dimensions: Approximately 83×203×46mm
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Weight: Approximately 202g
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Fan Speed Settings: 5 levels (including rhythm mode)
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Continuous Use Time: Up to approximately 5 hours (very low speed)
About “Bic Idea”
Bic Idea is an original brand founded on Bic Camera’s extensive customer understanding and the expertise of its specialized sales staff, cultivated since its establishment. Guided by the philosophy of “Better than good.”, the brand aims to create encounters with desirable products. In an era where purchasing can become routine, Bic Idea takes a scientific approach to consumer desires, promoting product development that balances satisfaction with discovery.
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Brand Page: https://www.biccamera.com/bc/c/bicidea/index.jsp
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Brand Movie: https://youtu.be/eKz4qCU6CzE
Company Profile
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Company Name: Bic Camera Inc.
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Head Office Location: 3-23-23 Takada, Toshima-ku, Tokyo
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Founded: May 1978
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Representative: Toru Akiho, President and Representative Director
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Business Activities: Sales of cameras, visual products, audio products, personal computers, OA equipment, mobile phones, home appliances, watches, games, glasses/contact lenses, pharmaceuticals, toys, sporting goods, bedding, alcoholic beverages, etc.
