Future Gadget Brand AULUMU Makes Its Japan Debut with First Pop-Up Stores

AULUMU x BELTIES Pop-Up Store at Shinjuku Marui Annex
AULUMU x Tsutaya Books Pop-Up Store at Daikanyama Tsutaya Books
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AULUMU x BELTIES Pop-Up Store at Shinjuku Marui Annex

The pop-up store at Shinjuku Marui Annex will take place from April 25 (Sat) to May 2 (Sat), 2026. This event, a collaboration between AULUMU and BELTIES, will feature the exhibition and sale of Apple Watch bands and related gadgets.

Visitors will have the unique chance to physically interact with AULUMU’s latest gadget lineup. Among the featured products is the ‘C03 Titanium Magnetic Buckle Watch Band’, a recipient of the 2026 iF Design Award. This watch band offers a one-step attachment and detachment with its Mag quick-release system. Its DLC-coated titanium alloy buckle provides lightness, high strength, and scratch resistance, while dual magnetic and hook-and-loop fasteners ensure secure stability. Made from high-density nylon, it combines breathability, softness, and durability, and is compatible with larger Apple Watch models. Each band includes both a long strap (170-225mm) and a short strap (145-180mm) to fit most wrist sizes.

Exclusive promotions will be available for visitors, including a grand lottery for purchasers, SNS posting benefits, special pop-up pricing, and first-come, first-served discounts.

AULUMU x Tsutaya Books Pop-Up Store at Daikanyama Tsutaya Books

The pop-up store at Daikanyama Tsutaya Books will run from April 24 (Fri) to May 7 (Thu), 2026, located on the 1st floor of Building 1. This event will showcase popular AULUMU items, iPhone accessories, and other gadgets.

This pop-up offers an opportunity to experience AULUMU’s popular product lineup, which embodies the brand’s philosophy. Attendees can directly handle and appreciate the meticulous details and unique material textures of these items upon their Japan debut. The event aims to present a moment where AULUMU’s technology and daily life beautifully merge within the sophisticated atmosphere of Daikanyama Tsutaya Books.

Featured items include a 2026 Red Dot Design Award-winning product and the popular G09 3-axis, 360-degree rotating smartphone ring.

The brand’s products are designed to add vibrancy to daily life, combining convenience with style. Visitors are encouraged to experience their innovative mechanisms and refined textures at the Daikanyama Tsutaya pop-up venue.

About AULUMU

Established in 2022, AULUMU (オルム) pursues new ‘brand experiences’ through the ‘product design’ of high-performance gear. The brand name is rooted in the ancient Greek word ‘αὐτόματος’ (automatos), meaning ‘precise and efficient,’ and the functional aesthetics depicted in cyberpunk. Its core lies in the fusion of thorough pragmatism and a distinctive visual style.

AULUMU aims to build a systematic and high-performance ‘gear ecosystem’ for modern urban residents who seek an efficient lifestyle. Defined by ‘precision and efficiency, practicality and function, and confident rebelliousness,’ every AULUMU product is designed to ‘extend the user’s will,’ empowering individuals to navigate the complex digital society with greater composure and confidence.