BEPLEA Debuts Home IPL Light Beauty Hair Removal Device with High Power and Rapid Cooling
BEPLEA, a beauty tech brand with a mission to enable professional-grade beauty care at home through technology and design, officially launched its home IPL light beauty hair removal device, “BEPLEA BEP-NBL729,” on Amazon.co.jp starting April 28, 2026. This device has achieved a 96.88% skin care satisfaction rate in clinical trials conducted by an international certification body4.
Background to the Brand Launch
The market for home light hair removal devices has seen rapid growth in recent years. However, common concerns persist regarding insufficient output, discomfort from heat during full-body care, and the complexity of choosing a suitable device. Conversely, visiting salons or medical clinics involves significant costs and time commitments. BEPLEA was created to bridge this gap, focusing on “uncompromising output,” “comfortable cooling performance,” and “simple operability” to deliver professional-grade light care at home.
Three Key Features of BEPLEA
1. Maximum 26J1 — Professional-Grade Care at Home with Industry-Leading Output
The device delivers a maximum output of 26J1 when using Level 5 in HIGH mode. Its double irradiation structure, featuring two flash tubes, ensures that light is delivered uniformly over a wide area with each flash.
2. Below 7.8℃ in 5 Seconds2 — Sapphire Rapid Cooling for Comfortable Full-Body Care
The sapphire cooling system integrated into the irradiation head rapidly cools the head surface temperature to below 7.8℃ within just 5 seconds2 (STC certified). This cooling is maintained at below 13.5℃ for over 30 minutes, allowing for comfortable treatment of all body areas, including the face, underarms, and legs.
3. Fastest 0.35-Second Irradiation3 — Full Leg Care in Just Minutes with FAST Mode
In FAST mode, when using Level 1, continuous irradiation is possible at intervals as short as 0.35 seconds3. Combined with an irradiation area of approximately 3.9cm², this significantly reduces the time required for full-body care.
Sales Channels
The BEP-NBL729 is available through the following channels:
-
Amazon.co.jp: https://www.amazon.co.jp/dp/B0GNK15VKJ
-
Rakuten Ichiba: To be expanded sequentially
-
Official Website: https://beplea.jp
Product Specifications
| Item | Specification |
|---|---|
| Product Name | BEPLEA Home IPL Light Beauty Hair Removal Device |
| Model Number | BEP-NBL729 |
| Irradiation Method | IPL (Intense Pulsed Light) |
| Max Output | 26J1 (HIGH mode, Level 5) |
| Cooling Function | Sapphire cooling (below 7.8℃ within 5 seconds2) |
| Irradiation Modes | FAST (fastest 0.35 seconds3) / DUAL / HIGH (max 26J1) |
| Irradiation Count | 500,000 shots |
| Irradiation Area | Approx. 3.9cm² |
| Output Levels | 5 stages |
| Size | Approx. 196 × 65 × 45mm |
| Power | AC adapter DC24V 2A |
| Accessories | AC adapter, protective glasses, razor, instruction manual, warranty card |
| Warranty Period | 1 year from purchase date |
Pricing
The standard retail price for the BEPLEA Home IPL Light Beauty Hair Removal Device is ¥28,700 (tax included).
Future Developments
BEPLEA plans to commence direct sales via its official website (beplea.jp) from May 2026. The company is also considering expanding its presence to Rakuten Ichiba, aiming to reach a broader customer base through multiple channels. In the mid-to-long term, BEPLEA envisions developing a second beauty appliance product, further expanding its business in pursuit of its vision to “democratize beauty through technology.”
Notes
-
1: When using Level 5 in High mode.
-
2: Measured by international certification body STC, head surface temperature recorded below 7.8℃ within 5 seconds of activation.
-
3: When using Level 1 in Fast mode.
-
*4: According to international certification body CVC. 28-day forearm use test, self-assessment results of 32 subjects.
Company Overview
| Item | Detail |
|---|---|
| Company Name | BEPLEA Co., Ltd. |
| Location | 3-138 Mozuryonancho, Kita-ku, Sakai City, Osaka 591-8034 |
| Representative | Masao Urakawa, Representative Director |
| Business | Planning, development, and sales of original brand products (D2C business) |
| Brand Site | https://beplea.jp |
| Official Instagram | https://www.instagram.com/beplea.jp |
Masao Urakawa, Representative of BEPLEA, commented: “The name BEPLEA encapsulates our desire to bring Beauty and Technology to an accessible Place for everyone. Our goal is to deliver a light beauty device that truly provides noticeable results at home, without the need to rely on salons or medical institutions—that’s the reason BEPLEA was born. This launch is our first step, and we will continue to evolve by genuinely listening to our users’ voices.”
