2ndfocus Brands AstrHori and SG-image Offer Up to 30% Off During Amazon Smile SALE Golden Week

2ndfocus Brands AstrHori and SG-image Offer Up to 30% Off During Amazon Smile SALE Golden Week

2ndfocus Brands AstrHori and SG-image Offer Up to 30% Off During Amazon Smile SALE Golden Week

E&I Creation Inc., operating the 2ndfocus brand, has announced its participation in the “Amazon Smile SALE Golden Week.” During this limited-time event, select products from AstrHori and SG-image, two prominent brands handled by 2ndfocus, will be available at discounts of up to 30% off their regular prices.

Sale Period

The “Amazon Smile SALE Golden Week” is scheduled from April 30, 2026 (Thursday) 9:00 AM to May 3, 2026 (Sunday) 11:59 PM (JST).

Participating Store

Customers can find the discounted products at the official 2ndfocus Amazon Store:
2ndfocus Amazon Store

*Please note that all listed prices include tax. Some products may have discounts applicable only to specific mounts or colors. Prices may change without prior notice, even if the sale mark is not displayed. Sale items are subject to change or end without notice.

Featured Products

SG-image AF 25mm F1.8 II

This APS-C dedicated wide-angle lens combines an easy-to-handle angle of view equivalent to approximately 37.5mm (35mm format) with a large F1.8 aperture. Weighing only about 145g and with a length of 32mm, it features quiet and high-speed AF driven by an STM stepping motor. It is suitable for street photography and video shooting.
Original Price: ¥22,250 → Sale Price: ¥19,800 (11% OFF)
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AstrHori 6mm F2.8 CIRCULAR FISHEYE

This full-frame compatible circular fisheye lens offers an impressive 220° angle of view, depicting the world as a sphere. Its bright F2.8 aperture and 8-group, 10-element optical design achieve clear, high-contrast images, making it suitable for nightscapes and astrophotography.
Original Price: ¥58,680 → Sale Price: ¥55,746 (5% OFF)
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AstrHori 6.5mm F2.0 Fish-Eye

With an extremely wide 192° angle of view and a maximum aperture of F2.0, this APS-C compatible circular fisheye lens excels in low-light conditions, capturing expansive landscapes and dynamic scenes with high performance. It allows for unique expressions, such as landscapes appearing like water droplets or glass spheres.
Original Price: ¥20,400 → Sale Price: ¥19,380 (5% OFF)
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Popular Products

SG-image 50mm F1.8 Phantom Lens

This lens features the world’s first shape-variable aperture, allowing users to enjoy heart, snowflake, oval, and star-shaped bokeh. Its 5-group, 7-element construction, including high-refractive index lenses, delivers excellent optical performance. The metal barrel and smooth focus ring ensure ease of use.
Original Price: ¥25,960 → Sale Price: ¥23,364 (10% OFF)
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SG-image 24mm F6.3 Ultra-thin Lens

This full-frame compatible ultra-thin lens achieves an astonishingly light weight of just 74g. Its 5-group, 6-element lens configuration, including four high-refractive index lenses, boasts exceptional imaging performance. With a 24mm wide-angle and a minimum focusing distance of 0.25m, it is ideal for snapshots and table photography. Focus adjustment and the built-in lens cap are easily operated with an improved lever mechanism, and a dedicated metal hood is included.
Original Price: ¥13,250 → Sale Price: ¥11,925 (10% OFF)
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SG-image 18mm F6.3 Ultra-thin Lens

An APS-C compatible ultra-compact and lightweight lens. Its portability allows it to fit in a pocket, and its 0.2m minimum focusing distance is suitable for table photography. Focus adjustment and cap opening/closing are simple with lever operation. A 4-group, 6-element construction, including high-refractive index lenses, achieves clear and sharp image quality.
Original Price: ¥8,350 → Sale Price: ¥7,515 (10% OFF)
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SG-image 35mm F0.95

Designed for APS-C sensors, this large-aperture standard lens boasts an F0.95 aperture. Its exceptional brightness enables faster shutter speeds in low-light conditions, such as indoors or at night, suppressing noise and camera shake. The focal plane is sharp, while the background melts away smoothly.
Original Price: ¥31,240 → Sale Price: ¥29,678 (5% OFF)
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SG-image 50mm F1.4

This compact APS-C compatible medium telephoto lens features a large F1.4 aperture. Its 6-group, 6-element lens construction includes two high-refractive index lenses, achieving high-quality images with suppressed chromatic aberration and distortion. Weighing approximately 225g, it offers high portability with a robust metal body.
Original Price: ¥12,310 → Sale Price: ¥11,694 (5% OFF)
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SG-image 35mm F1.2

An APS-C compatible large-aperture and compact standard lens, the F1.2 aperture achieves high contrast and beautiful bokeh. Its 5-group, 6-element lens construction includes three high-refractive index lenses, enabling high-quality imaging with suppressed chromatic aberration and distortion. Its bright aperture performs well in dark indoor and night scenes. Weighing approximately 178g, its robust metal body allows for easy portability.
Original Price: ¥19,880 → Sale Price: ¥18,886 (5% OFF)
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AstrHori 10mm F8.0 II APS-C

This pancake-type ultra-wide-angle lens weighs in the 100g range. It features three ED lenses for high image quality and suppressed chromatic aberration. Ideal for dynamic low-angle expressions and impactful photos that leverage perspective, it is suitable for various scenes from portraits to landscapes.
Original Price: ¥9,370 → Sale Price: ¥7,964 (15% OFF)
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AstrHori 50mm F2.0

A full-frame compatible manual focus lens, offering brightness equivalent to F1.7 and a vintage lens-like depiction. It is suitable for portraits and night scenes. The stepless aperture allows for smooth video shooting, and its robust exterior provides a good operational feel.
Original Price: ¥14,580 → Sale Price: ¥11,664 (20% OFF)
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AstrHori Kutz Clapper

The “Kutz Clapper” is a self-adhesive protective cloth designed to wrap around cameras and other equipment. It offers strong protection against impacts without the need for tying. Washable and reusable, its compact 350mm size makes it portable. It can be used for various purposes, including camera protection, lens storage, and tablet scratch prevention.
Original Price: ¥1,210 → Sale Price: ¥847 (30% OFF)
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This sale presents an excellent opportunity to explore and acquire products from 2ndfocus’s esteemed brands. For any inquiries or questions regarding the products, customers are encouraged to contact E&I Creation Inc.

About E&I Creation Inc.

Established in March 2023, E&I Creation Inc. is dedicated to expanding the creative possibilities of visual media. Led by founders with extensive experience in the video industry, the company is passionate about creating captivating visual experiences through the fusion of creativity and technology.

Brands handled: AstrHori, SG-image, Viltrox, MR.DING, Thypoch, YUWOOD, AKuser BE THE ULTIMATE, POLAR, and others.

Company Website: https://www.eicre.co.jp/

2ndfocus Online Store: https://www.2ndfocus.com

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