Renewal of MICRODIA Japan General Agency Agreement
MICRODIA is a brand specializing in accessories for mobile devices such as smartphones, tablets, and laptops. Its product range includes rapid chargers, wireless chargers, USB-C peripherals, and mobile batteries, catering to various needs from daily use to business applications.
Kofuku Trading has served as MICRODIA’s general agent in Japan, handling sales, product introductions, corporate proposals, and distribution channel development. The renewed agreement ensures the continuation of authorized sales of MICRODIA products, reinforcing information dissemination and sales support for users across Japan.
Official BASE Shop “MICRODIA JAPAN” Launched
To make MICRODIA products more accessible, an official BASE shop, “MICRODIA JAPAN,” has been established. This online store will feature current products and will sequentially introduce upcoming new items and highlight popular lineups.
Individual users can confidently browse and purchase genuine products through this platform. Furthermore, corporations, retailers, and sales agents can utilize it as a resource to review MICRODIA’s product range and visualize sales opportunities.
Introduction of 2026 New Product Lineup
Anticipating 2026, the smartphone peripheral market is seeing increased demand for USB-C compatibility, rapid charging, higher output, wireless charging, and simultaneous charging of multiple devices. To meet these market demands, Kofuku Trading will gradually introduce MICRODIA’s 2026 new product lineup. Key categories expected to be available include:
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GaN chargers: Combining compact size with high output.
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Wireless chargers: For convenient charging of smartphones and earphones.
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Mobile batteries: Designed for outdoor use, business trips, and travel.
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USB-C cables: Supporting rapid charging and data transfer.
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Corporate products: Available for novelty items, retail sales, and internal company deployment.
Going forward, Kofuku Trading plans to enhance proposals not only for individual sales but also for electronics retailers, corporate introductions, and sales agents.
Adapting to Changes in the Mobile Accessory Market
The charging environment for smartphones and laptops has undergone significant changes in recent years. The widespread adoption of USB-C, in particular, has led to a growing need for a single charger to power smartphones, tablets, and laptops. As individuals increasingly use multiple devices on the go or in the office, chargers and mobile batteries are now evaluated not just on price, but also on safety, charging efficiency, portability, and design. MICRODIA aims to strengthen its domestic presence as a mobile accessory brand that responds to these evolving market dynamics.
Future Developments
Kofuku Trading will continue to advance individual sales through the MICRODIA official BASE shop, alongside corporate proposals, proposals for mass retailers, and collaborations with sales agents. The company will also enhance information dissemination through its official website and blog to clearly present the features and usage scenarios of each product. The goal is to establish reliable authorized sales channels and offer products that consistently meet user needs.
About MICRODIA JAPAN
MICRODIA JAPAN is the official sales channel for MICRODIA products in Japan, operated by Kofuku Trading G.K. It offers a range of mobile accessories, including mobile batteries, USB-C rapid chargers, wireless chargers, cables, and smartphone accessories, designed for everyday life and business use.
About MICRODIA Inc.
Established in 1991, MICRODIA operates globally, focusing on memory products and mobile accessories. The company provides products worldwide, combining proprietary cutting-edge technology with sophisticated design. Its patented SmartAI™ technology is designed to extend the lifespan of products and charging devices, offering 35% higher durability compared to typical products.
About Kofuku Trading G.K.
Kofuku Trading G.K. serves as the Japan general agent for MICRODIA Ltd., handling the domestic distribution of its mobile accessory products.
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Headquarters: 6-13-6-A103 Nishiogu, Arakawa-ku, Tokyo 116-0011
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Established: December 2018
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Business Activities: Trading
