REJECT Co., Ltd. Begins Handling of Its “REJECT GEAR” Brand at Major Electronics Retailer Yodobashi Camera

PC & Tablets

Background of Distribution Channel Expansion

Previously, “REJECT GEAR” primarily operated through its official online store, receiving strong support from many fans and players. With the commencement of handling by Yodobashi Camera, one of Japan’s largest electronics retailers, customers can now physically interact with the products, experience their quality and usability firsthand, and then make a purchase.

“REJECT GEAR” is committed to expanding its touchpoints to provide the highest-level competitive environment for even more players.

Product Offerings

The lineup available in stores includes a wide range of products, from competitive devices such as the collaboration mouse with LAMZU to accessories that support a comfortable gaming life. Additionally, Yodobashi Camera Multimedia Akiba features a physical exhibit of the new “REJECT Arcade Controller,” supervised by REJECT’s streamer Haitani.

Main Product Lineup

REJECT x LAMZU PARO 8K REJECT SPECIAL EDITION
REJECT x LAMZU PARO 8K REJECT SPECIAL EDITION

UNIVERSAL GRIP TAPE "YOROI"
UNIVERSAL GRIP TAPE “YOROI”

FENON Mousepad
FENON Mousepad

SLEEP EYEMASK BLACKOUT
SLEEP EYEMASK BLACKOUT

REJECT Arcade Controller Gallery

REJECT Arcade Controller buttons

REJECT Arcade Controller internal component

REJECT Arcade Controller overall view

REJECT Arcade Controller held in hand

Sales and Store Information

About Esports Team REJECT

REJECT Logo
REJECT is an esports team established in 2018. It boasts the highest number of game titles and world championship appearances in Japan, with cumulative prize money exceeding 750 million JPY, ranking first domestically. Furthermore, REJECT was selected as a partner team for the FOUNDATION CLUB PARTNER PROGRAM 2025, which includes only 40 teams worldwide for the Esports World Cup, an international tournament with a prize pool exceeding 10 billion JPY. The team features iconic players in each genre, such as Daigo Umehara in the fighting game division and Dep in the shooting division, continuing to challenge for the world’s top.

About REJECT Supporter

REJECT Supporter is a program for both companies and individuals to support the activities and challenges of the esports team “REJECT” starting from small contributions. Participants receive benefits such as exclusive merchandise, interaction with affiliated players, and community participation. This program can also be utilized for various purposes, including corporate branding, boosting internal communication, recruitment public relations targeting younger generations, and building networks among companies compatible with REJECT. Participation in this program is welcomed as a first step in leveraging esports.

About REJECT Co., Ltd.

REJECT Co., Ltd. operates with the mission of “EMPOWER GAMING LIFE.” Centered around the management of the esports team “REJECT,” the company also handles gaming gear, streamer and VTuber management, and content and event production. In its gaming gear brand, REJECT GEAR, the company develops products with meticulous attention to detail, drawing on the expertise of players who compete globally.

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