EXCITECH Belt Fan Evolves with Adjustable Airflow and New Colors, Building on Amazon & Rakuten #1 Success

Cool Air Reaches Your T-Shirt Comfortably: EXCITECH Belt Fan, Amazon & Rakuten #1, Further Evolves with Adjustable Airflow & New Colors
Functionality Updated in Response to Previous Model’s Popularity
Stay Cool While Moving: A Hands-Free Wearable Fan
Product Details
Media Coverage
Seeking Sales Partners for Heatwave Solutions
About EXCITECH
Contact Information

Cool Air Reaches Your T-Shirt Comfortably: EXCITECH Belt Fan, Amazon & Rakuten #1, Further Evolves with Adjustable Airflow & New Colors

Extage Co., Ltd. (Chuo-ku, Osaka; Representative Director: Kenta Noguchi) has launched the latest model of its popular belt fan, part of its lifestyle brand “EXCITECH.” This new model features improved functionality and additional colors, building on the success of last year’s version.

The series has surpassed 27,000 cumulative sales and achieved #1 rankings on Rakuten and Amazon last year, garnering significant customer support. This product, which delivers air inside clothing when worn on the waist, has been widely used in various scenarios such as outdoor work, motorcycling, leisure activities, and camping, and has received positive media attention.

Functionality Updated in Response to Previous Model’s Popularity

The EXCITECH belt fan has been favored for its compact size and high portability, making it suitable for outdoor work, commuting, and outdoor activities. This year, its usability has been further refined for daily use. The clip material has been improved for enhanced stability during wear, and new features such as adjustable airflow direction and a stand function have been added.

These updates allow users to direct the airflow precisely where desired, making the device more adaptable to various usage scenarios.

Stay Cool While Moving: A Hands-Free Wearable Fan

As a hands-free wearable fan, it is suitable for a wide range of activities, including work, festivals, and sports spectating. By sending air from the waist to the upper body, it provides comfort while on the move. Equipped with a large-capacity 10000mAh battery, it offers up to approximately 26.5 hours of continuous use and supports three levels of airflow adjustment. Furthermore, it incorporates mobile battery, light, and emergency warning light functions, making it a versatile device for outdoor activities and disaster preparedness.

Product Details

EXCITECH Belt Fan

Price: 4,990 yen (tax included)
Colors: Black/Gray
Weight: Approximately 360g
Retailers: Amazon, Yahoo! Shopping
Release Date: May 8, 2026

Product Pages:

Amazon: https://amzn.asia/d/0bKSD9xM
Yahoo! Shopping: https://store.shopping.yahoo.co.jp/excitech/exci-beltfan-001.html?sc_i=shopping-pc-web-category-storeitm-rsltlst-img

Media Coverage

The product has been featured by various media outlets, including:

TBS “GogoSuma”
- July 18, 2025: Special feature “Latest! Cool Appliances to Beat the Heat.” Appliance writer Tetsuto Fujiyama introduced it as a “cool appliance.” Google Search Link
WEB Media “carview”
- July 8, 2025: “Looks useful for touring” “Doesn’t interfere with wear, nice” Belt-mounted fan has long-lasting battery and is strong in emergencies! Article Link
Young Machine Bike Goods
- July 8, 2025: Savior for riders in scorching heat?! EXCITECH “Belt Fan” has long-lasting battery and is strong in emergencies! Article Link

Seeking Sales Partners for Heatwave Solutions

This product has already received significant feedback on e-commerce platforms such as Amazon and Rakuten since its launch. In response to this positive reception, discussions with wholesale companies and major international e-commerce malls are currently underway. To further expand sales channels, the company is actively seeking sales partners, including electronics retailers, variety stores, department stores, and home centers.

Information regarding new EXCITECH brand product developments and promotional strategies can also be provided. Interested companies are encouraged to make inquiries.

About EXCITECH

EXCITECH is one of the brands produced by Extage Co., Ltd. Among the many brands produced by the company, EXCITECH specializes in not just developing essential daily items, but in producing the very motivation to “want to go out.” The brand has successfully produced products that enhance daily life and support outdoor activities, such as business bags, heated vests, Peltier vests, and business backpacks, many of which have become bestsellers on major e-commerce sites like Rakuten and Amazon.

The company is committed to continuing to provide comfortable environments in daily life to inspire the motivation to “go out.”