LAMA Brand Introduces New Portable Fan to Combat 2026 Summer Heat
LAMA brand has announced the launch of a new portable fan series in May 2026, designed to offer comprehensive heat countermeasures amidst the predicted severe summer temperatures. The new lineup features models with up to 100 hours of continuous operation and a powerful “storm mode” capable of delivering 12m/s airflow, providing instant cooling even in extreme heat.
Anticipating a Scorching Summer
Forecasts from the Japan Meteorological Agency and the Japan Weather Association indicate that the summer of 2026 is expected to be warmer than average nationwide, with an early end to the rainy season and an increase in heatwave days. This outlook highlights a growing demand for effective cooling solutions for outdoor work, commuting, leisure activities, and events.
Traditional portable fans have often faced challenges such as insufficient airflow, short battery life, and portability issues. The new LAMA portable fans aim to address these concerns by offering enhanced performance and versatility.
Type1 (10000mAh Model) Features
The Type1 model, equipped with a 10000mAh battery, offers several key features:
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Lightweight Design: Weighing approximately 289g, the Type1 is designed for comfortable daily carrying, whether attached to a bag or waist. This lightweight yet practical design is ideal for long periods of use during commutes, sales calls, or events.
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Extended Operation: With its 10000mAh high-capacity battery, the device can operate continuously for up to 45 hours, reducing the need for frequent recharging during long outings, travel, festivals, or outdoor activities. It is also conveniently rechargeable via USB.
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Powerful 5-Level Airflow: The fan provides robust airflow into clothing, mitigating stickiness from sweat and back stuffiness. It supports heatstroke prevention in various scenarios, including outdoor work, construction sites, and commuting, offering a “wearable air conditioner”-like comfort.
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4-Way Usability: The Type1 can be used as a waist fan, neck fan, desk fan, or hand-held fan, adapting flexibly to different situations. For instance, it can be worn on the waist during work, around the neck while moving, or placed on a desk at home or in the office.
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Integrated LED Light & Power Bank: Featuring an LED flashlight and power supply function, the fan also serves as a useful tool during power outages or disasters, making it a practical everyday item for disaster preparedness, especially during summer typhoons and heavy rains.
Type2 (20000mAh Equivalent Model) Features
The Type2 model is designed for maximum power and endurance:
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Max 100 Hours Operation: The Type2 boasts a super high-capacity equivalent to 20000mAh, achieved with two replaceable 10000mAh batteries, allowing for up to 100 hours of continuous use. This makes it suitable for long work shifts, camping, or events where power access is limited.
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Instant Cooling with “Storm Mode”: The Type2 also delivers powerful airflow up to 12m/s. An independent switch design separates power operation from airflow adjustment for improved usability. A single touch activates “storm mode” for immediate cooling in intense heat.
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5-Level Airflow Adjustment + Long Press Operation: The fan supports precise 5-level airflow adjustment, from gentle breeze to powerful gusts. A long press power-off feature prevents accidental operation, enhancing convenience for outdoor use.
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Adjustable Airflow Angle: An angle adjustment feature allows users to freely direct the airflow, efficiently cooling specific areas such as the face, neck, or inside clothing. This ensures effective cooling whether used on the waist or as a desk fan, beneficial for outdoor work or desk-based tasks.
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Battery Level Display & Power Bank Function: The Type2 includes a battery level display for easy monitoring of charge status. It also supports charging smartphones, functioning as a portable power bank on the go.
Versatile Usage Scenarios
These portable fans are suitable for a wide range of applications:
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Heat protection during commuting and school travel
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Outdoor events, festivals, and sports spectating
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Construction sites, warehouses, and agricultural work
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Camping, outdoor activities, and fishing
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Desk work and remote work
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Emergency preparedness during power outages and disasters
Pricing and Sales Information
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Product Name: 4WAY Waist Fan
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Standard Price: Type1 ¥3,980 (tax included) / Type2 ¥6,980 (tax included)
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Sales Channels: Rakuten Ichiba, Yahoo! Shopping
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Launch Campaign: Limited-time ¥1,000 OFF special sale currently running
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Color Options: Orange / Green / Gray
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Key Features: Storm mode, one-touch instant cooling, max 12m/s powerful airflow, max 100 hours continuous operation, 5-level airflow adjustment, 4-way usability (waist, neck, desk, hand-held), battery level display, LED light, mobile power supply function.
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Applications: Commuting, outdoor work, camping, festivals, sports spectating, construction sites, heatstroke prevention, disaster preparedness.
Product Pages:
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Rakuten Ichiba: https://item.rakuten.co.jp/la-ma/j100655-1/
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Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lama/j100772-1.html
Company Overview
L&L LivelyLife Inc., established in 2015, is a lifestyle technology company that develops and sells smartwatches, earphones, smartphone accessories, small home appliances, and outdoor equipment. The company has served over 10 million users across Japan, Europe, the United States, and Southeast Asia, offering high-quality and convenient products by integrating the latest technology with market needs.
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Company Name: L&L LivelyLife Inc.
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Representative: Hidekazu Shida
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Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa-shi, Tokyo
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Phone: 042-512-8274
