SOPPY Announces Up to 70% Off on Essential Lifestyle Gadgets and Appliances During Rakuten Super SALE to Address Summer Heat, Father’s Day, and Aging Society Needs

Featured Products

Addressing Rising Temperatures: The 600ml Large Capacity Spray Fan

The Japan Meteorological Agency reports a long-term upward trend in Japan’s average temperature, with days exceeding 35℃ becoming more common nationwide. The Fire and Disaster Management Agency annually reports a significant number of heatstroke-related emergency transports, highlighting the increasing public concern for heat countermeasures. This context has led to a growing demand for portable cooling appliances that can be used easily outdoors.
SOPPY’s spray fan features a 20000mAh large-capacity battery and a 600ml large water tank. It combines airflow with mist to provide efficient cooling, making it suitable for various outdoor activities such as sports spectating, camping, gardening, and outdoor events.

More details: https://item.rakuten.co.jp/soppy/o100640-1/

Supporting Hearing for the 36 Million Seniors: Ear Cuff Type Hearing Aid

According to the Ministry of Internal Affairs and Communications Statistics Bureau, Japan’s population aged 65 and over exceeds 36 million, comprising approximately 30% of the total population. Age-related changes in hearing are a common concern, often leading to difficulties in conversations with family, watching television, and communicating outdoors. However, some individuals hesitate to use traditional hearing aids due to their visibility or discomfort.
SOPPY’s ear cuff type hearing aid utilizes air conduction technology that does not block the ear canal, offering natural sound and comfortable wear. It also provides up to 100 hours of continuous use. This product is also presented as a suitable gift for occasions like Father’s Day or Respect for the Aged Day, with gift wrapping available.

More details: https://item.rakuten.co.jp/soppy/i100765/

Meeting Self-Care Needs in an Aging Society: Electric Nail Clipper with Magnifying Glass

In Japan’s super-aging society, the importance of self-care in daily life is increasing. Nail care, in particular, can become challenging for many due to age-related vision decline and reduced dexterity.
SOPPY’s electric nail clipper is equipped with a 3x magnifying glass and an LED light, designed to make hand care easier and safer. It aims to provide a more comfortable nail care experience. This product is expected to be popular for personal use and as a gift for elderly family members living separately.

More details: https://item.rakuten.co.jp/soppy/b100769-1/

Supporting Recovering Travel and Leisure Demand: N52 Super Strong Car Mount

With the recovery of domestic travel and leisure, opportunities for car travel have increased. As smartphone navigation and music playback become standard, there is a growing need for safe and comfortable smartphone use environments in vehicles.
SOPPY’s car mount uses N52 high-performance magnets, achieving a maximum load capacity of 10.24kg. Its universal design supports a wide range of smartphones, making it suitable for daily commutes and long-distance drives.

More details: https://item.rakuten.co.jp/soppy/a100768-1/

Addressing Increased Outings: Cordless Straightening Brush

As opportunities for travel, business trips, and event participation increase, the market for portable beauty appliances is expanding. There is a high demand for styling tools that can be used cordlessly to maintain appearance even with limited time.
SOPPY’s cordless straightening brush features a 6400mAh battery and adjustable temperature settings from 160℃ to 220℃. The LED temperature display allows users to confirm the set temperature, supporting comfortable hair styling not only at home but also during travel and business trips.

More details: https://item.rakuten.co.jp/soppy/b302637/

Rakuten Super SALE Campaign Overview

SOPPY’s official Rakuten Ichiba store will offer eligible products at up to 70% off during the Rakuten Super SALE.

More details: https://www.rakuten.co.jp/soppy/contents/supersale/

Campaign Period:
June 4, 2026 (Thursday) 20:00 – June 11, 2026 (Thursday) 1:59
Pre-sale for Rakuten Mobile subscribers begins June 3, 2026 (Wednesday) 20:00.

Eligible Products:

• Ear Cuff Type Hearing Aid

• 600ml Large Capacity Spray Fan

• N52 Super Strong Car Mount

• Cordless Straightening Brush

• Electric Nail Clipper with Magnifying Glass

• Long-lasting Waist Fan

• Handy Fan with Mist Function

Father’s Day Gift Selection

Father’s Day in 2026 is on June 21st. SOPPY suggests items that support the daily lives of seniors, such as the ear cuff type hearing aid and the electric nail clipper, as gifts to express gratitude.

Future Outlook

In recent years, the role expected of home appliances in Japan has evolved due to factors such as the normalization of intense heat, the progression of an aging society, and diversified lifestyles. SOPPY operates under the brand concept of “making daily life more comfortable,” engaging in product development that supports solutions to various everyday challenges, including heat countermeasures, elderly assistance, mobile life, and beauty care. The company aims to continue providing more convenient and user-friendly products and services while adapting to changes in social environments and consumer needs.

Company Overview

L&L LivelyLife Inc., founded in 2015, is a lifestyle technology company that develops smartwatches, earphones, smartphone accessories, small home appliances, and outdoor equipment. The company sells its products in Japan, Europe, the United States, and Southeast Asia, with over 10 million users cumulatively. It provides high-quality and convenient products by integrating the latest technology with market needs.

Company Name: L&L LivelyLife Inc.
Representative: Eichi Shida
Location: Tachikawa AS Building 3F, 3-1-13 Nishikicho, Tachikawa City, Tokyo
Phone: 042-512-8274
URL: https://livelylife.jp/