Background of Brand Muse Appointment
Re・De’s core philosophy centers on “comfort” in daily life. The brand aims to subtly transform everyday moments—from morning preparations and hair styling to time spent in the kitchen—into experiences that are a little more beautiful and positive. This approach defines Re・De as a “wellness brand that re-designs comfort.”
Mai Shiraishi, with her transparent presence, dignified beauty, and natural charm derived from her diligent approach to daily life, deeply embodies Re・De’s values. Her commitment to carefully living each day resonates with the brand’s belief in quietly and surely enhancing the quality of daily life.
Re・De is not merely a brand that delivers functionality; it is a brand that generates comfort through its functions, thereby accentuating the beauty inherent in daily routines. By welcoming Mai Shiraishi as its brand muse, Re・De aims to communicate its vision of “enhancing daily beauty” to a broader audience.
About the New Commercial
The new brand commercial starring Mai Shiraishi juxtaposes her poised expressions from a runway with her natural demeanor during her morning routine. This visual narrative vividly portrays Re・De’s proposed new brand experience: “enhancing daily beauty.”
Shiraishi’s transparency, refined quality, and natural beauty, which harmoniously integrate into everyday life, profoundly align with Re・De’s identity as a “wellness brand that re-designs comfort.”
This commercial, featuring Mai Shiraishi, articulates Re・De’s evolution into a brand that infuses beauty into functionality, empowering individuals to enhance their daily selves.
Broadcast and Streaming Schedule
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DAZN CM streaming start: June 11, 2026 (Thursday)
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Terrestrial TV CM broadcast start: June 21, 2026 (Sunday), during the Japan vs. Tunisia World Cup match broadcast.
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Anticipated broadcast slots include: World Cup broadcasts, Mezamashi TV, ZIP!, Nonstop, and many others.
Comment from Brand Muse Mai Shiraishi
Mai Shiraishi commented: “Using Re・De products, I realized that ‘daily life can be so comfortably organized.’ Beyond their functionality, the design and presence of the products gently blend into everyday life, making it natural to want to continue using them daily. As someone who highly values ‘comfort’ in my daily life, I resonate with Re・De’s worldview and am very much looking forward to sharing it with many people together.”
Message from Takeshi Fujioka, President & Representative Director
Takeshi Fujioka, President & Representative Director, shared: “As a ‘wellness brand that re-designs comfort,’ Re・De has imbued each product with functionality, beauty, and a presence that seamlessly integrates into daily life. We aim to deliver more than just convenient products. We seek to bring about small changes in daily life: a tidier mind with each use, a slightly lighter morning, and a feeling of liking oneself a little more each day.
We are deeply honored to welcome Mai Shiraishi as Re・De’s brand muse. Her transparency, dignified beauty, and diligent approach to daily life embody the very essence of what Re・De strives to be. Through her presence, we hope to convey the message ‘Mainichi, My Re・De.’ to even more hearts. This phrase encapsulates the desire to prioritize one’s own comfort and enhance daily life beautifully, not just for others to see.
Function creates beauty. Re・De will continue to evolve as a brand that re-designs comfort and creates new beauty in everyday life, always staying close to daily living.”
Brand Muse Profile
Mai Shiraishi (Actress/Model)
Mai Shiraishi gained immense popularity as a member of Nogizaka46. After graduating, she has been active across various fields including film, drama, and fashion as an actress and model. Her transparent presence, refined aesthetic sense, and natural lifestyle, which embraces a commitment to daily comfort, have garnered widespread empathy.
About Re・De
Re・De is a wellness brand that re-designs comfort. Since 2020, the brand has offered cooking appliances, including the electric pressure cooker “Re・De Pot.” In December 2022, the brand concept was renewed. Currently, in addition to cooking appliances, Re・De offers a wide range of products across beauty, grooming, and wellness domains, all designed to enhance daily comfort.
With “re-designing”—re-evaluating the nature of things and experiences—as its theme, Re・De positions itself not merely as an appliance brand but as a “wellness brand that re-designs comfort,” developing products that focus on every aspect of the user’s “comfort.”
Related Links
For more information, please visit:
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Re・De Official Website: https://re-de.jp/
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Re・De Official Instagram: https://www.instagram.com/re_de_official/
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Re・De Official Online Shop: https://re-de.shop/
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Re・De Brand Site: https://brand.re-de.jp/
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Re DESIGN – A Media Connecting You with Re-design: https://re-design-media.jp/
About Pixela Corporation
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Company Name: Pixela Corporation
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Representative: Takeshi Fujioka, President & Representative Director
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Location: 5F Tateuri-Bori Square, 1-4-12 Tateuri-Bori, Nishi-ku, Osaka-shi, Osaka 550-0012, Japan
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Established: June 1982
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Capital: 450 million JPY (as of March 31, 2026)
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Listed on: Tokyo Stock Exchange Standard Market (Securities Code: 6731)
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Business Activities: Development and sales of digital TV tuners for PCs, digital TV tuners, IoT home services and related devices, application software for camcorders, peripheral devices for smartphones/tablets, etc.
