Chillax Launches New “Ice Menthol” and “Lemon Sorbet” Flavors, Introducing Vitamin C-Infused “Chillax VITA” Series

A Device for Modern Well-being

The ‘Chillax’ brand positions itself as a “device for adjustment” designed for contemporary individuals navigating the stresses of work, relationships, and information overload. It serves as a tool to momentarily disconnect from reality.

Unlike traditional electronic cigarettes (VAPE), Chillax products are entirely free of nicotine and tar, focusing instead on promoting relaxation through deep breathing and the experience of unique scents. Each device offers approximately 10,000 puffs and features exclusive Japanese packaging designs. These wellness items are suitable for various applications, including athlete refreshment, concentration enhancement, support for those aiming to quit or reduce smoking, a new habit for health-conscious individuals, and creating novel customer experiences in establishments like restaurants and salons.

Introducing New Flavors

Chillax neoX Series №06 ICE MENTHOL

‘ICE MENTHOL’ embodies the pinnacle of coolness, designed to reset thoughts and induce a state of deep tranquility. Its clear, refreshing sensation, conceptualized as an “ICE PALACE,” is ideal for refreshing during work breaks or enhancing focus.

Chillax VITA Series №07 LEMON SORBET (with Vitamin C)

‘LEMON SORBET’ introduces a refreshing blend of tartness and sweetness, marking the launch of the ‘Chillax VITA’ series, which incorporates Vitamin C. This flavor, inspired by the vibrancy of a “MORNING MARKET,” aims to invigorate users for a new day. It offers a functional option for those mindful of beauty and health, suggesting a shift from “drinking” to “inhaling” Vitamin C.

Full Flavor Lineup

The expanded Chillax lineup now includes seven distinct flavors:

“CHILL LAND” Worldview and Character Strategy

A core aspect of the ‘Chillax’ brand is its unique “CHILL LAND” worldview, where each flavor is represented by a symbolic character, known as a CHILLAXER. The official website features a diagnostic tool to help users discover their ideal character and flavor. Future plans for this character strategy include collaborations with other companies, participation in real-world events, and a “CHILL IDOL PROJECT.” The brand is also developing flavors №08 through №10, promising further expansion of its unique world.

Product Details

• Brand Name: Chillax

• Series / New Flavors: ‘Chillax neoX’ №06 Ice Menthol, ‘Chillax VITA’ №07 Lemon Sorbet

• Release Date: April 25, 2026 (Saturday)

• Price: 5,980 yen (tax included) each

• Specifications: Non-nicotine, non-tar / Approx. 10,000 puffs / Japan-exclusive original packaging

• Sales Locations: Chillax official online store (https://chillax-jpn.com/), partner stores

Partnership and Collaboration Opportunities

Ningen Hyakunen Laboratory Co., Ltd. is actively seeking partners and collaborators who resonate with the Chillax concept of promoting relaxation through scent. Opportunities include:

• Sales Partners: Restaurants, bars, cafes, beauty salons, sports gyms, select shops, etc.

• Collaboration Partners: Character collaborations, package design, co-hosting events, etc.

• Event Organizers: Sports events, wellness events, pop-up stores, etc.

The sophisticated design of Chillax products is expected to seamlessly integrate into various retail environments, enhancing customer experience and contributing to sales.

Company Information

• Company Name: Ningen Hyakunen Laboratory Co., Ltd.

• Business Activities: Planning and sales of non-nicotine, non-tar relaxation devices

• Official Website: https://chillax-jpn.com/

• Social Media: Instagram, X (Twitter), YouTube, TikTok, Facebook