JEMA Launches Awareness Campaign for “Refrigerator Day” on Summer Solstice (June 21)

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JEMA Promotes Smart Refrigerator Use on “Refrigerator Day”

The Japan Electrical Manufacturers’ Association (JEMA) annually designates the Summer Solstice, which falls on June 21 this year, as “Refrigerator Day.” This day marks the transition from the rainy season to summer, a period when refrigerators are utilized most frequently. JEMA is actively engaged in an awareness campaign to introduce effective ways to use refrigerators and highlight the benefits of modern appliances.

JEMA's "Katesapo" webpage section, showing a woman in a kitchen with a refrigerator, highlighting features like energy saving and smartphone integration.

Exploring Modern Refrigerator Capabilities

JEMA’s dedicated website, titled “An Easy and Reliable Household Partner for Tomorrow,” provides comprehensive information on the latest large-capacity refrigerators. The content covers various aspects designed to enhance daily life, including:

  • Energy Efficiency: Modern refrigerators are designed to be more energy-efficient, contributing to lower electricity consumption and household expenses.

  • Freshness Retention: Advanced technologies help keep food fresh for longer periods.

  • Space-Saving and Storage: Innovative designs offer ample storage capacity while optimizing kitchen space.

  • Appropriate Capacity: Guidance is provided to help consumers choose a refrigerator size that best suits their household needs.

  • Multi-functional Freezer Compartments: Detailed information on versatile freezer features that offer convenience for various food storage requirements.

  • IoT Functions: Introduction to smart features that allow for remote management and enhanced user experience.

These topics are also available in easy-to-understand video formats on the website.

Illustration showing a large refrigerator with people looking at it, asking about its large capacity and energy saving.
A video related to food loss countermeasures is available.

Modern kitchen with a large refrigerator, emphasizing its budget-friendly nature.
A video introducing “Katesapo” (a term for household support) is also available.

Participating Companies

The following companies are members of the Japan Electrical Manufacturers’ Association Refrigerator Expert Committee:

  • Aqua Corporation

  • Sharp Corporation

  • Toshiba Lifestyle Corporation

  • Panasonic Corporation

  • Hitachi Global Life Solutions, Inc.

  • Mitsubishi Electric Corporation

Further Information

For more details on “Refrigerator Day” and smart refrigerator usage, please visit the official website:

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