Background of Overwhelming Response and Rapid Demand Growth
Re・De positions itself as a “wellness brand that redesigns comfort,” dedicated to creating products that transform daily routines of self-care into more beautiful and comfortable experiences. The brand’s recognition significantly expanded with the introduction of Mai Shiraishi as brand muse and the launch of the new brand commercial, “Every Day, My Re・De.” The transparency, sophistication, cleanliness, and natural beauty embodied by Mai Shiraishi deeply resonate with Re・De’s mission to provide an experience of “beautifying one’s daily self.” Following the TV commercial, interest in the brand and its beauty appliance series surged, resulting in demand far exceeding initial projections for both products, which aim to create daily comfort from one’s fingertips.
Product Features and Experiential Value Provided by Re・De
Both products have garnered significant attention from many customers, transcending the realm of mere functional appliances to become devices that transform hair care time into a beautiful and comfortable experience.
Re・De Hairdry+
The Re・De Hairdry+ is a hair dryer designed to make daily hair drying more comfortable, combining a lightweight design comparable to a single apple with powerful airflow. Its ease of use and aesthetic design aim to enhance daily hair care routines.
Re・De Hair Straight
The Re・De Hair Straight is a straightener that pursues both ease of use for beautiful hair styling and Re・De’s characteristic sophisticated design. It brings functionality and comfort to daily styling routines.
Future Actions and Efforts for Stable Supply
To promptly resolve the current shortage and out-of-stock situation, Pixela Corporation is accelerating additional production and strengthening its shipping system. The company remains committed to accurately assessing market demand and establishing a stable supply system. Furthermore, this significant response will serve as a catalyst for further enhancing experiential value and expanding business. The company appreciates customers’ understanding during this period of inconvenience.
Message from President Takeshi Fujioka
Takeshi Fujioka, Representative Director and President, expressed his sincere gratitude for the overwhelming interest and numerous orders received for ‘Re・De Hairdry+’ and ‘Re・De Hair Straight.’ He also offered a heartfelt apology to customers and business partners who are awaiting their products. He stated that he is delighted that many people have resonated with Re・De’s brand experience of “beautifying every day” through the TV commercial and the appointment of Mai Shiraishi as brand muse. Re・De aims to deliver a brand experience for daily self-care, not just functional appliances. The company is taking this feedback seriously and is striving to strengthen production and supply systems to deliver products to more customers as quickly as possible. He encouraged anticipation for the Pixela Group’s further advancements.
About Re・De
“Re・De” is a wellness brand that redesigns comfort. Since 2020, it has developed cooking appliances, including the electric pressure cooker “Re・De Pot.” In December 2022, the brand concept was refreshed. Currently, Re・De offers a wide range of products that enhance daily comfort, extending beyond cooking appliances to include beauty and wellness categories. With the theme of “redesigning” the way things and experiences are perceived, Re・De focuses on all aspects of user comfort as a “wellness brand that redesigns comfort,” rather than merely an appliance brand.
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Re・De Official Website: https://re-de.jp/
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Re・De Official Instagram: https://www.instagram.com/re_de_official/
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Re・De Official Online Shop: https://re-de.shop/
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Re・De Brand Site: https://brand.re-de.jp/
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Media “Re DESIGN” connecting you with redesign: https://re-design-media.jp/
About Pixela Corporation
Pixela Corporation
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Representative: Takeshi Fujioka, Representative Director and President
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Location: 5F Tateuri-Bori Square, 1-4-12 Tateuri-Bori, Nishi-ku, Osaka-shi, Osaka 550-0012, Japan
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Established: June 1982
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Capital: 450 million JPY (as of May 31, 2026)
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Listed on: Tokyo Stock Exchange Standard Market (Securities Code: 6731)
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Business Activities: Development and sales of digital TV tuners for PCs, digital TV tuners, IoT home services and related equipment, application software for video cameras, peripheral devices for smartphones/tablets, etc.
*All names of companies, products, and services mentioned in this document are trademarks or registered trademarks of their respective owners.
