A PROP Launches “24H LIFE GEAR” Project to Enhance 24-Hour Lifestyles

Health&Fitness

A PROP Unveils “24H LIFE GEAR” Project to Transform Daily Living

Fast Fitness Japan’s official online store, A PROP, has initiated the “24H LIFE GEAR” project, offering a range of products designed to fundamentally update daily life. This initiative, launched on April 10, 2026, aims to enrich the choices of individuals committed to self-improvement, supporting them “from the moment they wake up until they fall asleep.”

24H LIFE GEAR Project

The project integrates customer bases, reliability, and media influence of collaborating brands to maximize overall brand value through a “social trust-based awareness pipeline.” The lineup includes original items utilizing COVEROSS® technology, co-developed cooking appliances with récolte, and innovative recovery solutions.

About the “24H LIFE GEAR” Project

In contemporary society, individuals shape their future through daily actions such as moving, resting, listening, eating, and dressing. Guided by the vision that “changing habits begins with changing lives,” A PROP is developing a comprehensive range of products that enrich every choice for individuals who strive for more, throughout their entire 24-hour cycle. The project continues to expand its offerings, with more products planned for release this summer.

Product Lineup (Released Sequentially)

  • Activate Wear (COVEROSS × A PROP)
    This apparel is designed to maintain daily physical condition. It features high-performance capabilities that support blood circulation and reduce fatigue, alongside warmth, stretch, water repellency, and lightweight properties. It seamlessly adapts to active, business, and relaxed settings.

    • Release Date: December 12, 2025
      Activate Wear

  • BLENDER & COOKER (recolte × A PROP)
    Conceptualized as “healthy habits continuing even outside the gym,” these products are companions for enjoying freshly made protein drinks and smoothies anytime, anywhere. They offer more freedom and deliciousness for protein intake.

    • Release Date: January 16, 2026
      BLENDER & COOKER

  • Posture Wear (COVEROSS × A PROP)
    Applying taping theory, this wear supports posture and movement along muscle lines. It aims to improve performance by naturally adjusting posture without conscious effort.

    • Release Date: February 18, 2026
      Posture Wear

  • ReCORA (SIDAS × A PROP)
    Designed for active individuals, these new recovery sandals from SIDAS, a brand present in 45 countries, combine medical device functionality with COVEROSS® antibacterial specifications.

    • Release Date: April 1, 2026
      ReCORA

  • nwm GO (NTT sonority × A PROP)
    These high-quality open-ear headphones allow users to immerse themselves in their own sound while remaining aware of their surroundings. They feature A PROP exclusive equalizer settings, startup sounds, app UI, and limited-edition colors (black x purple / white x purple).

    • Release Date: April 20, 2026
      nwm GO

  • INTONE™ DEEP COOL (TEIJIN × A PROP)
    A sleep gear product co-planned with Teijin Axcis, INTONE™ focuses on “sleep x recovery.” It supports a comfortable sleep environment by managing temperature during rest.

    • Release Date: Scheduled for June 2026
      INTONE™ DEEP COOL

About A PROP

A PROP is the official online store of Fast Fitness Japan, which opened on December 18, 2024. Its concept is to help customers “discover items that express their individuality, making every day more enjoyable and active.” The store offers a wide range of products, including apparel (from training wear to casual clothing), supplements, protein, and miscellaneous goods, all selected for their functionality and materials. It features original Anytime Fitness items and unique selected products.

A PROP Logo

About Fast Fitness Japan

Fast Fitness Japan operates and franchises “ANYTIME FITNESS,” a 24-hour, 365-day fitness gym, as its core business. The company’s purpose is to realize a society where everyone can live healthily and with a rich mind, under the philosophy of “Healthier Places for All.”

Fast Fitness Japan Logo

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