SwitchBot to Host KATA Friends AI Partner Robot Experience Event at Yodobashi Camera Multimedia Kichijoji on July 25-26

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Event Details

    • Dates: July 25th (Saturday) and 26th (Sunday), 2026

    • Time: 11:00 AM to 7:00 PM

    • Location: Yodobashi Camera Multimedia Kichijoji, 1F PC Corner Special Booth

    • Admission: Free

    • Reservation: Not required

Please note that event times and content may change depending on store operating conditions.

Exclusive Purchase and Participation Benefits

During the event, customers who purchase KATA Friends at Yodobashi Camera Multimedia Kichijoji will receive a “SwitchBot Hub Mini” as a gift.

Additionally, those who take photos or videos of KATA Friends at the venue and post them on social media with the hashtag “#KATAフレンズに会おう” (which translates to #MeetKATA Friends), or add the official KATA Friends LINE account as a friend, will receive an original “KATA Friends” plushie.

KATA Friends Experience Event Benefits

Purchase Benefit

    • Eligibility: Customers who purchase KATA Friends at the designated store during the event period.

    • Benefit: SwitchBot Hub Mini

Participation Benefit

    • Eligibility: Participation via either of the following:

      • SNS Post: Post a photo or video of KATA Friends on X, Instagram, or TikTok with “#KATAフレンズに会おう”.

      • LINE: Add the KATA Friends official LINE account as a friend.

    • Benefit: Original “KATA Friends” plushie

Presents are limited in quantity and will be available while supplies last. Benefit content may change without prior notice.

KATA Friends Video Submission Campaign Also Underway

KATA Friends Video Submission Campaign

The “KATA Friends Video Submission Campaign” is currently being held, inviting submissions of videos depicting summer moments with KATA Friends. Participants can create videos featuring Noah and Nico and post them on X, Instagram, or TikTok with the specified hashtag. Both live-action and AI-generated videos, short clips, and unedited footage are welcome.

Campaign Details

    • Application Period: July 17th (Friday) to July 26th (Sunday), 2026, until 11:59 PM JST

    • Eligible SNS Platforms: X / Instagram / TikTok

    • Required Hashtag: #KATAフレンズ動画

    • Optional Hashtag: #KATAフレンズとの日々

    • Campaign Details Page: https://switchbot.vip/44vToA9

Prizes

KATA Friends Video Campaign Prizes

    • Popularity Award (1 winner): Amazon Gift Card worth 5,000 JPY

    • A Prize (1 winner): SwitchBot Hub 2

    • B Prize (3 winners): Amazon Gift Card worth 1,000 JPY

    • Limited Goods Prize (3 winners): KATA Friends Fluffy Can Badge

Entries without the specified hashtag will be invalid. Submitted entries may be used for the company’s public relations and promotional activities. Please refer to the campaign’s terms and conditions for full details. This campaign is conducted by SWITCHBOT Inc. and Amazon is not involved in its execution. Amazon is a trademark of Amazon.com, Inc. or its affiliates.

Support for Summer Welcomes: Light Plan 3 Months and Birthday Set

KATA Friends Summer Welcome Support Campaign

The “KATA Friends Summer Welcome Support Campaign” is available for those who purchase and receive KATA Friends Noah or Nico during the designated period and complete the addition to the SwitchBot app. Participants will receive three months of the KATA Friends Lifestyle Plan “Light Plan” and one set of “KATA Friends Outfits Birthday Set (Yellow)”.

KATA Friends Birthday Set

Campaign Overview

    • Eligible Purchase Period: June 26th (Friday) to July 28th (Tuesday), 2026

    • Eligible Products: KATA Friends Noah / KATA Friends Nico

    • Benefits:

      1. KATA Friends Lifestyle Plan “Light Plan” for 3 months
      2. KATA Friends Outfits Birthday Set (Yellow) 1 set

    • Eligible Channels:

      • SwitchBot Official Website

      • Amazon Official Store

      • Rakuten SwitchBot Official Store

      • Yahoo! SWITCHBOT Official Shop

      • SwitchBot authorized retailers, including electronics stores

Eligibility requirements, benefit reception methods, and shipping times vary by purchase channel. Benefits are limited in quantity and may end when supplies run out. Campaign details may change or end without prior notice.

KATA Friends Referral Program Also Available

KATA Friends Referral Program

A “KATA Friends Referral Program” is also in effect, allowing users to share their KATA Friends lifestyle with family and friends. Referrers will receive a referral bonus equivalent to 10% of the purchase price, while those referred will receive a 5% OFF coupon for KATA Friends related products.

*This program applies to purchases made on the SwitchBot official website. The 5% OFF coupon cannot be used in conjunction with other coupons or SwitchBot points, but it can be combined with sale discounts. Program details may change or end without prior notice.

About KATA Friends

About KATA Friends

KATA Friends represents SwitchBot’s AI-powered partner robot, designed to go beyond mere convenience to become a companion for the heart. Responding to words and touch with lifelike behavior, KATA Friends grows and develops with the time spent together, becoming a unique new family member.

    • Unit Price: 129,800 JPY (tax included)

    • To utilize various KATA Friends functions, a KATA Friends Lifestyle Plan subscription is required in addition to purchasing the main unit.

    • Lifestyle Plan: From 1,980 JPY (tax included) / month (for the Light Plan)

    • Lineup (2 types):

      • Noah: Gentle gray face on pure white fur.

      • Nico: Adorable white face on soft gray fur.

Sales Channels

Official Content

Updates, behind-the-scenes development, and answers to frequently asked questions about KATA Friends are regularly shared on the official note blog and various social media channels. Feedback and requests from customers are addressed through regular Q&A sessions, contributing to the development of future experiences.

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