Green Omori Co., Ltd. Unveils ‘Pokepure’: A Portable Disinfecting Toothbrush for 99.9% Germ Removal in 60 Seconds
Green Omori Co., Ltd. (Headquarters: Nara Prefecture / Representative: Masaru Omori) has announced the launch of “Pokepure,” a portable disinfecting toothbrush combining portability, hygiene, and 99.9% disinfection performance. This innovative product will be available on the crowdfunding platform CAMPFIRE.
Toothbrushes stored wet in a case are susceptible to bacterial growth, which can lead to oral health issues. Pokepure addresses this concern by integrating an automatic UV-C light disinfection function, achieving a 99.9% disinfection rate in just 60 seconds. This allows for easy, daily brushing with an odor-free and germ-free toothbrush.
Development Background and Market Needs
The inspiration for Pokepure stemmed from a simple question while handling a disposable toothbrush during a business trip: “How much would be discarded if these toothbrushes were thrown away every day in accommodations?” Out of environmental consciousness, a portable toothbrush was adopted. However, repeatedly storing a wet toothbrush in a sealed case led to concerns about odor and overall hygiene. This desire for an eco-friendly and hygienic toothbrush initiated the development of Pokepure, a product designed to be gentle on both the environment and people.
Socially, many individuals express the desire to brush their teeth at work but find carrying a toothbrush cumbersome, or they worry about the hygiene of putting a used toothbrush back into its case. A market survey of 499 individuals revealed that over half are concerned about toothbrush disinfection, yet only 7.4% actually disinfect their toothbrushes. These results underscore the significant daily need for a hygienic and comfortable brushing routine.
Product Features
1. High-Performance UV-C Disinfection
Demonstration tests conducted by SGS, a national testing institution, confirmed an over 99.9% disinfection effectiveness against bacteria such as E. coli and Staphylococcus aureus when UV-C (ultraviolet disinfection) is irradiated from a distance of 50mm. Disinfection and antibacterial properties are achieved solely through UV irradiation, without the use of chemical substances, making it an eco-friendly design.
2. Effortless 60-Second Automatic Disinfection
Simply place the toothbrush in its dedicated case after use, and UV irradiation automatically begins for 60 seconds. Power automatically turns off after irradiation, ensuring a consistently hygienic toothbrush is always ready for use.
3. Slim Design for Portability and Storage + Waterproof Specifications
Pokepure’s compact size makes it easy to carry in pouches or bags. Furthermore, it features IPX7-equivalent waterproofing, allowing use even in the bath without concern about damage if the case gets wet.
4. Specialized Brush Bristles and Planting Structure
The unique bristle design, featuring varying heights and a 3D layout, effectively reaches molars, interdental spaces, and periodontal pockets. The nylon bristles are blended with silver ions (Ag) for quick-drying and antibacterial properties. It is safe to use without chemicals.
5. Environmentally Conscious and Long-Life Design
Compared to regular toothbrushes, Pokepure’s bristles are less prone to fraying and can be used for approximately two months. This reduces the frequency of brush replacement and contributes to waste reduction.
Product Overview
-
Product Name: Pokepure
-
Pre-sale Start Date: January 23, 2026
-
Suggested Retail Price: 4,800 JPY (tax included)
*Replacement brushes will also be available. -
Sales Channel: CAMPFIRE
-
Main Specifications: UV-C disinfection (60 seconds automatic), IPX7 waterproof, silver ion-blended bristles, approximate 2 months usage guideline.
Company Overview
-
Company Name: Green Omori Co., Ltd.
-
Location: Nara Prefecture
-
Representative: Masaru Omori, Representative Director
-
Business Activities: Import agency and retail
