Hisense Japan to Release Full HD LCD TV “A5S Series” in “Gentle White” for Seamless Interior Integration in Late August

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Product Features

Exterior Design

Breaking from the utilitarian black of traditional televisions, the A5S Series adopts a gentle “Morandi White” hue and smooth, curved aesthetics. This design allows the TV to seamlessly integrate into interior settings, offering an artistic and beautiful presence.

Hisense’s Proprietary Smart System “VIDAA OS”

VIDAA OS offers quick startup, responsive performance, and rapid access to content. It comes with numerous popular internet video applications built-in and includes a “Voice Assistant” for searching desired videos by voice. The TV supports various video streaming services, allowing viewers to enjoy content in high quality (separate contracts and internet connection may be required for some services). Additionally, 12 “Direct Buttons” enable immediate access to desired streaming services, automatically powering on the TV for quick enjoyment.

Diverse Connectivity Options

  • Screen Share: Users can share smartphone screens, photos, and videos on the large TV display. It supports Apple AirPlay2 for Apple devices and Anyview Cast for Android devices.

  • Bluetooth® Compatibility: Wireless headphones can be connected to enjoy TV audio from a distance, useful for minimizing sound leakage at night.

  • Bluetooth Compatible Remote Control: This remote can operate the TV even with obstacles between them or from out of sight, enhancing convenience.

  • Smart Speaker Integration (Alexa/HomeKit): The TV can be controlled by voice commands, including power on/off and volume adjustments.

Enhanced Gaming Experience

  • Low Latency Game Mode: This mode minimizes input lag, reducing the delay between pressing a button and the action appearing on screen, which is crucial for games like FPS, fighting, and action genres.

  • ALLM Compatibility: The TV automatically switches to low latency mode in conjunction with connected input devices, ensuring optimal gaming performance.

High Picture Quality

  • “Hi-View Engine S Lite”: Leveraging a video engine developed for 4K TVs, this system optimizes various content types—including terrestrial digital broadcasts, internet videos, sports, movies, and games—to deliver high-definition, clear images with suppressed noise.

  • “AI Net Video High Quality Processing”: This technology analyzes internet streaming content and optimizes color density, super-resolution processing, brightness, and dynamic gamma correction. It reproduces a wide range of content with high contrast and natural colors.

  • “Beautiful Skin Reality”: This feature precisely renders skin tones, even in bright areas where details might be lost, recreating transparent and beautiful skin textures.

  • “Ambient Light Sensor”: An environmental light sensor on the TV’s bottom automatically adjusts backlight brightness according to room conditions. Users can also customize brightness settings to their preference.

  • “ADS Panel”: The adoption of an ADS panel ensures a wide viewing angle and high contrast, allowing for beautiful images even when viewed from an angle.

High Sound Quality

  • “Auto Volume”: This function minimizes volume differences when switching between programs and commercials, reducing the need for frequent adjustments. It also balances loud and quiet sounds in movies and dramas while preserving the creator’s intent.

  • “Clear Voice”: Prioritizes and reconstructs human voices, making dialogue in movies and dramas clearer and easier to understand.

  • “VIR Filter”: Flattens all audio frequency bands from high to low, enhancing the clarity of critical sounds like human voices.

  • “Digital Remaster”: Restores and compensates for subtle signals lost during digital compression, improving sound quality and effectively reproducing audio details, clarity, and nuances.

Recording Functions

  • External HDD Support: Users can connect a commercially available USB HDD to record programs. When storage runs low, the drive can be swapped to manage recorded content.

  • Simultaneous Recording: Equipped with two tuners for terrestrial digital, BS, and CS broadcasts, allowing users to watch one program while recording another simultaneously.

  • Easy Continuous Recording: A single reservation can record an entire TV drama series, preventing missed episodes and adapting to broadcast time changes (up to 2 hours).

  • Chapter Function: Automatically creates chapters at scene transitions in recorded programs, enabling quick playback from desired scenes.

Other Features

  • 3-Year Manufacturer’s Warranty: Hisense televisions come with a 3-year manufacturer’s warranty for customer peace of mind.

  • Non-Slip Remote Control: The remote control features a dotted, fine textured back to improve grip and reduce slipperiness.

About Hisense

Hisense Group is a global enterprise that achieved 5 trillion yen in sales in 2025. The company actively engages in sports marketing worldwide, including sponsoring the FIFA World Cup™ for three consecutive tournaments. In Japan, Hisense sponsors B.LEAGUE, the Yokohama DeNA BayStars professional baseball team, and Sanfrecce Hiroshima of the J.League. Actor Ryusei Yokohama serves as the brand ambassador, working to enhance brand recognition and favorability. Hisense offers a wide range of products, including televisions, refrigerators, washing machines, air conditioners, and audio equipment, aiming to enrich and comfort lives through innovative technology and superior quality.

Company Overview

Hisense Japan Co., Ltd.
Head Office: Kowa Kawasaki Nishiguchi Bldg., 66-2 Horikawa-cho, Saiwai-ku, Kawasaki-shi, Kanagawa, 212-0013 Japan
Established: November 4, 2010
Representative: Representative Director and President, Xi Feng Zhang
Business: Import and sale of home appliances, etc.
URL: https://www.hisense.co.jp

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