NAUGHTIAM’s 20th Anniversary Project: Special Edition Model in Collaboration with Incase, a Historical Apple Partner
NAUGHTIAM, a brand operated by SACS BAR HOLDINGS Co., Ltd., is launching a new special collaboration model as part of its 20th-anniversary celebration. This exclusive product is a collaboration with Incase, a bag and lifestyle brand with a history as an official partner of Apple Inc.
Following successful anniversary collaborations with brands like GREGORY, CHROME, and TIERRAL, this new release revives a highly popular partnership with Incase from NAUGHTIAM’s 10th anniversary. After a decade, the new model emerges with “meticulously crafted special specifications” tailored to modern lifestyles.
For more details, visit the special feature page:
https://naughtiam.com/news/6028/
Key Features of the Special Edition Model
The collaboration model is based on Incase’s popular “Tracks Backpack 18L,” known for its urban and smart storage capabilities. It has been customized from NAUGHTIAM’s unique perspective to seamlessly adapt to daily use, business, and active scenarios.
Significant Weight Reduction with 210D Nylon Ripstop
The material has been changed from the inline model’s heavy-duty fabric to “210D nylon ripstop,” which combines strength with lightness. This aims to provide a comfortable and light carrying experience for everyday use, commuting, and school.
Harness Design Optimized for City Use
Load lift straps have been removed, and a “chest strap” has been newly installed to enhance fit and hold during movement. This updates the convenience for urban carrying.
High Design and Visibility with “Mint” Brand Color Accent
The zippers on the top and front panels, as well as the lining, feature NAUGHTIAM’s brand color “Mint,” which is symbolically used in the 20th-anniversary series. This not only adds an accent to the simple exterior but also improves visibility inside the bag, making it easier to retrieve items.
Dual Brand Specifications
The interior features NAUGHTIAM’s original woven label, while a subtle yet accentuating NAUGHTIAM piss-name is applied to the exterior’s left corner, creating a special specification.
Product Overview
-
Product Name: NAUGHTIAM SMU TRACKS BACK PACK 18L
-
Base Model: Incase Tracks Backpack 18L (137242053002)
-
Price: 30,800 yen (tax included)
-
Release Date: September 16, 2026, from 10:00 AM (JST)
-
Sales Channels: NAUGHTIAM stores nationwide and SAC’S BAR ONLINE STORE
About Incase
Incase is a pioneer brand in gadget bags, established in San Francisco, California, in 1997. It holds a history as an official partner of Apple Inc., expanding globally with the belief of “A better experience through good design.” Incase aims to be the best “carrying solution” for users in any product category or situation. Incase products are characterized by Simplicity, Efficiency, and Agility, and are crafted with unique attention to design, functionality, and materials to protect and organize users’ valuable items and digital devices.
About NAUGHTIAM
NAUGHTIAM is a brand that offers a wide range of items, including bags, wallets, leather goods, and hats, under the concept of “playful accessories.” The brand focuses on functionality and ease of use, as well as designs that elevate mood and express individuality, proposing items that make everyday life more enjoyable and fulfilling. NAUGHTIAM also actively engages in collaborations and special order projects with popular domestic and international brands, developing products that incorporate trends while adding NAUGHTIAM’s unique perspective. The brand aims to cater to diverse lifestyles through items that combine fashion and practicality.
About SACS BAR HOLDINGS Co., Ltd.
SACS BAR HOLDINGS is a leading company in the fashion goods industry, operating six group companies, approximately 570 stores nationwide, and direct online stores. The company is committed to sustainable business operations, preserving excellent domestic craftsmanship and high quality, while also focusing on industry and cultural sustainability. Furthermore, it actively works on evolving business formats and sales methods, implementing OMO (Online Merges with Offline), and engaging in corporate activities that consider SDGs and welfare.
Company Name: SACS BAR HOLDINGS Co., Ltd.
Representative Director and President Executive Officer: Takeshi Kiyama
Head Office Location: 1-48-14 Shinkoiwa, Katsushika-ku, Tokyo 124-0024, Japan
Official Website: https://www.sacs-bar.co.jp/
