BIÉDE Launches First iPhone Case “DIALOGUE,” Compatible with iPhone 17 Pro Max / 18 Pro Max

Design and Functionality
The “HOME” Collection and Supplementary Content
Pre-order Information
About BIÉDE MINAMIAOYAMA
About BIÉDE
Contact Information

Design and Functionality

The “DIALOGUE” case, part of BIÉDE’s ELEMENT 30 series, features a gender-neutral design. Its innovative handle lies flat against the case during normal use and becomes three-dimensional when fingers are passed through it, embodying the concept of “holding an iPhone case as a bag.” Extensive testing and prototyping led to this design, which aims to enhance the user’s connection with their iPhone while providing practical portability and storage.

The case is equipped with substantial storage capabilities, including 12 card slots. Four frequently used cards can be quickly accessed by unfastening a belt, while eight important cards are secured within a zippered compartment. An inside pocket is available for storing bills or memos, and an exterior flap pocket with a snap button is designed for coins or small supplements.

Crafted from split leather, the case body is designed to resist scratches, ensuring durability. It is available in a single color option: a black body with a distinctive yellow edge.

Beyond its protective and organizational features, the “DIALOGUE” case can be folded like a book for comfortable long-duration reading or video viewing. It can also be attached to a belt using a carabiner or paired with other BIÉDE bags for enhanced versatility.

The “HOME” Collection and Supplementary Content

This collection is themed around “HOME,” presenting a narrative that begins when an unknown diary arrives on a person’s iPhone in a modern metropolis. The story explores the subtle shifts in the boundaries of home, memory, self, and other through interactions with the diary’s owner.

To complement this narrative, BIÉDE plans to release a Spotify playlist on September 18th, allowing users to experience the collection’s atmosphere through music. This will provide an auditory dimension to the story, inviting listeners to immerse themselves in its mood.

Pre-order Information

The BIÉDE ELEMENT 30 “DIALOGUE” YELLOW EDGE is priced at 27,500 yen (tax included). Pre-orders are currently being accepted through the following channels:

About BIÉDE MINAMIAOYAMA

Location: STEIN BOX 1F, 4-24-4 Minamiaoyama, Minato-ku, Tokyo
Opening Hours: Saturdays and Sundays, 13:00 to 17:00 (temporary closures may occur)

For the latest operating information, please check the official Instagram account: @biede_official.

About BIÉDE

BIÉDE is a Tokyo-based label specializing in gender-neutral uniforms. Its creative team, composed of multinational and borderless members, fosters dialogue to design products that challenge conventional notions. The brand’s name, derived from the Chinese “bié de” (meaning “another”) and the Dutch “bieden” (meaning “to offer”), reflects its mission to propose “something different” and create innovative products for individuals navigating a complex society.

BIÉDE’s products feature architectural forms that blend minimalism with luxury, offering functional and timeless pieces that accent individual styles and identities. Each collection introduces new products, which are assigned an ELEMENT number and integrated into BIÉDE’s permanent lineup, devoid of “new vs. old” concepts. Currently, BIÉDE’s bags are meticulously handmade by skilled artisans. The brand plans to expand its offerings beyond bags, staying true to its name by introducing “other items and other products.”

The creative direction and brand management are overseen by KLEINSTEIN CO., LTD. (YUSUKE KOISHI, MIKI KOISHI). The designers, a multinational and borderless group, maintain anonymity regarding their nationalities, genders, and ages.

The BIÉDE logo incorporates the symbol “∉,” signifying “Not an element of.” This symbol represents a fundamental inquiry into “belonging/not belonging” and “owning/not owning” within fashion and society. Some products also feature GPS coordinates related to their production location.

BIÉDE is committed to sustainability, with all products manufactured in factories compliant with BSCI (Business Social Compliance Initiative) rules. These rules align with international labor standards and human rights declarations, aiming to ensure adherence to sustainable social and environmental criteria.