Swedish Brand “holdit” Releases Cases for iPhone 18 Pro and iPhone 18 Pro Max

About holdit: Scandinavian Design for Everyday Life

Based in Sweden, holdit was established in 2004 with a vision to “create trends and offer attractive smartphone accessories.” The brand is dedicated to producing fashionable and user-friendly products that seamlessly integrate into daily life.

iPhone 18 Series Product Lineup

Silicone Case

This iconic holdit Silicone Case has achieved the No. 1 ranking on Rakuten and sold over 6 million units globally. Crafted from high-quality silicone, it boasts an extensive palette of over 40 colors, allowing users to express their individuality or find their “oshi color” for fan activities.

• Price: 2,990 yen (tax included)

• Material: Silicone

• Available at:

  • Rakuten: https://item.rakuten.co.jp/lauda/essential_silicon/

  • Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lauda/essential-silicon.html

  • Lauda Online Store: https://www.lauda.co.jp/c/brand/ht/essential_silicon

  • Amazon iPhone 18 Pro: https://www.amazon.co.jp/dp/B0FP5JMJQH?th=1

  • Amazon iPhone 18 Pro Max: https://www.amazon.co.jp/dp/B0FQFJFTG8?th=1

Silicone Case (MagSafe Compatible)

This MagSafe-compatible Silicone Case offers the same smooth, comfortable feel as the standard silicone case. It features a subtle design that integrates MagSafe functionality without the typical visible back ring, balancing both aesthetics and utility.

• Price: 3,980 yen (tax included)

• Material: Silicone

• Available at:

  • Rakuten: https://item.rakuten.co.jp/lauda/essential_silicon/

  • Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lauda/essential-silicon.html

  • Lauda Online Store: https://www.lauda.co.jp/c/brand/ht/essential_silicon

  • Amazon iPhone 18 Pro: https://www.amazon.co.jp/dp/B0GXZ739WR?th=1

  • Amazon iPhone 18 Pro Max: https://www.amazon.co.jp/dp/B0GXZ47K4D?th=1

Wavy Case

The Wavy Case features a popular wavy design, combining playful aesthetics with practical usability. Constructed from a double layer of TPU and polycarbonate, it offers excellent shock resistance, making it suitable for those who seek both style and durability.

• Price: From 3,680 yen (tax included)

• Material: TPU, Polycarbonate

• Available at:

  • Rakuten: https://item.rakuten.co.jp/lauda/wavy/

  • Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lauda/wavy.html

  • Lauda Online Store: https://www.lauda.co.jp/c/iphonecase/wavy

  • Amazon iPhone 18 Pro: https://www.amazon.co.jp/dp/B0FQH6GWVJ?th=1

  • Amazon iPhone 18 Pro Max: https://www.amazon.co.jp/dp/B0FQG7KLGQ?th=1

SoftMag Case

The SoftMag Case is a MagSafe-compatible option with a matte finish that provides a smooth, soft touch. It comes in a range of sophisticated muted colors that highlight its elegant texture, making it an easy-to-match accessory for any daily outfit.

• Price: 3,680 yen (tax included)

• Material: TPU

• Available at:

  • Rakuten: https://item.rakuten.co.jp/lauda/softmag/

  • Yahoo! Shopping: https://store.shopping.yahoo.co.jp/lauda/softmag.html

  • Lauda Online Store: https://www.lauda.co.jp/c/iphonecase/softmag

  • Amazon iPhone 18 Pro: https://www.amazon.co.jp/dp/B0FQGWV6ZW?th=1

  • Amazon iPhone 18 Pro Max: https://www.amazon.co.jp/dp/B0FQH8YB71?th=1

Other iPhone 18 Series Compatible Cases

Beyond these highlighted products, a wide range of other cases for the iPhone 18 series, offering various designs and functionalities, are also available.

• Explore the full lineup of iPhone 18 series compatible cases here: https://search.rakuten.co.jp/search/mall/iphone18%E3%82%B1%E3%83%BC%E3%82%B9/?l-id=shoptop_shopmenu_search_bar&sid=212271

About Lauda Co., Ltd.

Lauda Co., Ltd. operates as an import agent, dealing in a diverse range of products including smartphone accessories, bike holders, food items, and device peripherals. The company partners with manufacturers and brands worldwide to deliver unique and appealing products to Japanese consumers.

• Company Name: Lauda Co., Ltd.

• Location: Lauda Building, 4-11-3 Fukamidai, Yamato City, Kanagawa Prefecture, 242-0013 Japan

• Established: March 1982

• Capital: 10 million yen

Online Stores

• ZEROA Rakuten Store: https://www.rakuten.ne.jp/gold/lauda/

• “Lauda” Official Store Yahoo! Shopping: https://shopping.geocities.jp/lauda/

• “Lauda” Online Store: http://www.lauda.co.jp