MOFT to Host “Work, Create in Tokyo” Pop-up Event at Futako Tamagawa Tsutaya Electrics

Gadgets

“Work, Create in Tokyo”: New Workstyles in a Free-Flowing City

The event’s theme, “Work, Create in Tokyo,” reflects Tokyo as a leading global city where tradition and innovation, business and culture, and daily life and creativity coexist, constantly generating new ideas. People living and working in Tokyo are not confined to one place or rhythm; they move freely between various locations, adapting to their daily objectives, moods, and lifestyles. MOFT aims to support this modern workstyle by offering products that enhance the freedom of both “working places” and “creating places.”

Miniature Spaces Inspired by Japanese “Model Culture”

The venue’s spatial design draws inspiration from Japan’s long-cherished “model culture.” MOFT has incorporated this worldview into the exhibition space, representing various everyday scenes—such as an office, cafe, and home—as individual “small houses.”

Additionally, a “horse” motif is placed within the venue. Inspired by horses that appear as symbols of “movement” and “adventure” in Japanese games and stories, this element playfully expresses MOFT’s philosophy of enabling work and creation anywhere. By arranging MOFT products within each miniature space, the exhibition aims to allow visitors to intuitively imagine actual usage scenarios, prompting thoughts like “How would I use this?” rather than merely explaining the products.

Early Experience of the 2026 New Series

The event will provide an early showcase of MOFT’s new series, launching in autumn 2026. This includes a comprehensively lightweight smartphone case, the “AERA” series of smartphone stands, the “Active” watch band proposing a new style, and new straps that redefine the category itself. The full MOFT ecosystem, encompassing products for iPads and PCs, will also be on display, allowing visitors to experience various devices and scenarios.

This hands-on opportunity allows visitors to assess the thinness, lightness, ease of use, color variations, design, and texture of the products—details that are often difficult to discern online.

MOFT 2026 New Series

Visitor-Exclusive Campaigns

Various limited-time campaigns will be held at the pop-up venue:

  1. First 20 Visitors Novelty: On the first day, the first 20 visitors will receive a limited-edition bag charm (worth 3,180 JPY).
  2. Original DIY Experience with MOVAS™ Material: A DIY workshop using MOFT’s unique MOVAS™ material will be offered. Participants can create their own original charms and will also receive a commemorative original sticker. This is limited to 10 groups per day, on a first-come, first-served basis upon registration at the venue. This initiative allows participants to experience the joy of “making” in addition to “buying” products, offering insight into MOFT’s craftsmanship.
  3. All Visitor “Gacha” Event: Each visitor can participate in the venue’s gacha once. Following MOFT’s social media accounts grants an additional challenge. Prizes include MOFT’s 2026 new products, notebooks, limited-edition goods, stickers, brand bags, and 20-50% OFF coupons.
  4. SNS Posting Campaign: Visitors who post photos or videos taken at the venue on Instagram or X will receive a MOFT original logo bag. This encourages sharing the MOFT world, including the miniature spaces, on social media.

Limited-Time Discounts

  • 10% off when purchasing two eligible new products simultaneously.

  • 20% off when purchasing a case and film set.

  • Customers who purchase products will receive a MOFT original logo bag.

  • Customers who spend over 7,000 JPY (tax included) will receive a bonus opportunity to participate in the gacha event again.

Event Overview

  • Event Name: MOFT “Work, Create in Tokyo” Limited-Time Pop-up

  • Period: September 21st (Monday/Holiday) – September 27th (Sunday), 2026

  • Hours: 10:00 – 20:00 (Starts at 11:00 on September 21st, 2026)

  • Location: Futako Tamagawa Tsutaya Electrics 2F E-room1

  • Main Contents:

    • Exhibition and experience of MOFT’s 2026 new series

    • Venue-exclusive sales and purchase benefits

    • DIY experience using MOVAS™ material

    • Visitor-exclusive gacha event

    • SNS posting campaign

Please note that event details and campaign contents may be subject to change without prior notice.

About MOFT

MOFT, an acronym for “MOBILE OFFICE FOR TRAVELERS,” was established in 2019. Since its inception, MOFT has supported individuals living mobile and digital lives by selling personal office accessories that prioritize efficiency and simplicity in over 100 countries worldwide. The brand aims to continue proposing new lifestyles as an innovative brand for the remote work era.

Official Website & SNS

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