DIY Watch Club to Officially Launch Mechanical Watch Assembly Kits in Japan on March 13

Wearables

Born from Watchmaking Workshops

DIY Watch Club originated from operating watchmaking workshops in Hong Kong. The team, led by founder Quinn Lai, was involved in the workshop business of custom watch brand EONIQ, where they aimed to convey the structure and appeal of mechanical watches through hands-on assembly experiences. This initiative was fueled by a desire to deepen public understanding of the craftsmanship involved in mechanical timepieces. EONIQ’s website can be found at https://eoniq.hk/en/home.

Building on the expertise gained from these workshops, the team refined the process to create a system that allows individuals to experience watch assembly at home without direct expert supervision. In spring 2020, the “DIY Watch Kit,” which includes watch parts, specialized tools, and video guides, was launched. To date, over 30,000 kits have been sold worldwide, earning support from a wide range of watch enthusiasts. The core philosophy of DIY Watch Club is to offer a deep appreciation for mechanical watches through the experience of assembling them, rather than simply purchasing a finished product.

Hand assembling a watch movement while watching a tutorial on a smartphone

Background of Japanese Market Expansion

One of the factors behind the expansion into the Japanese market is the consistent use of movements from Japanese manufacturers such as Seiko and Miyota. The company aims to provide an opportunity to experience the allure of watchmaking craftsmanship firsthand in Japan, where such skills are highly valued. Furthermore, customers from the United States and other regions have expressed significant interest in Japanese watch culture and manufacturing, leading to expectations for new products incorporating Japanese elements through this expansion. This support has been a driving force for the Japanese market entry.

In December 2025, a pilot project called the “FIRST MEMBER Recruitment Project” was conducted for approximately one month in the Japanese market. About 50 participants experienced the kits, and their feedback was used to review product specifications, video guide expressions, and support systems. After continuous improvements to ensure Japanese users can enjoy a secure experience, the official sales launch has now been announced.

Sales Start on March 13, 2026, via Official Online Store

The DIY Watch Club’s DIY Watch Kits will be available for purchase starting March 13, 2026, through its official Japanese online store. Details regarding the product lineup, specifications, and purchasing methods will be sequentially released on the official Japanese website: https://jp.diywatch.club/. The latest information is also available on the official Japanese Instagram: https://www.instagram.com/diywatchclub.jp/.

Features of the DIY Watch Kits

An opened box containing a comprehensive set of watch repair and assembly tools

The DIY Watch Kit is a complete package that allows individuals to assemble a mechanical watch by hand. It includes all parts for the watch body, as well as all necessary specialized tools. There is no need to purchase additional items; once the product arrives, assembly can begin immediately, anywhere.

DIY watch kit tools and components laid out on a wooden table, with a smartphone displaying a tutorial video

The video guides are accessible via QR code on a smartphone and are designed with step-by-step explanations for each process, allowing users to proceed at their own pace. The standard assembly time is approximately 2 hours, and the guides are supervised by industry experts, making them approachable for first-time builders. The movements used are mechanical movements from Japanese manufacturers Seiko (TMI) and Miyota. Strict quality control based on Swiss standards is maintained, ensuring reliable quality for post-assembly use. Furthermore, the parts are designed to facilitate easy assembly for beginners. With a focus on quality and practicality, the DIY watches are finished to be robust enough for daily use.

Mechanical Watches Completed by Your Own Hands

Close-up of a vintage-style diver's watch with a black dial and rubber strap on a display stand

Vintage Diver’s Watch DIY Kit

  • Price: 39,800 yen (tax included)

  • Movement: Seiko (TMI) NH35, NH70A

  • Case size: 40mm

  • Water resistance: 10ATM

Crystal Dial Diver’s Watch DIY Kit

  • Price: 47,800 yen (tax included)

  • Movement: Seiko (TMI) NH70A

  • Case size: 40mm

  • Water resistance: 10ATM

Close-up of a sophisticated automatic skeleton diver's watch with a black dial

Close-up of a mechanical watch with a skeleton dial and a blue and beige NATO strap

Blue Wave Skeleton Diver’s DIY Kit

  • Price: 46,600 yen (tax included)

  • Movement: Seiko (TMI) NH70A

  • Case size: 40mm

  • Water resistance: 10ATM

42mm Crystal Dial Diver’s Watch DIY Kit

  • Price: 54,800 yen (tax included)

  • Movement: Seiko (TMI) NH70A

  • Case size: 42mm

  • Water resistance: 20ATM

Close-up of an automatic skeleton diver's watch with a black rubber strap, showcasing its intricate internal mechanism

Future Developments in the Japanese Market

Looking ahead, DIY Watch Club plans to develop limited-edition models for the Japanese market and organize workshops, while also fostering a community where watch enthusiasts and DIY lovers can connect. Through sharing assembly experiences and customization examples, the company aims to expand opportunities to share the joy of craftsmanship and incorporate feedback from Japanese users into product development. DIY Watch Club envisions a long-term presence in Japan, delivering the appeal of mechanical watches alongside the “experience of creation.”

Close-up of a person wearing a diver's watch with a black dial and rubber strap

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