The “24H LIFE GEAR” Concept
Modern society sees individuals shaping their future through daily actions such as moving, resting, listening, eating, and dressing. A PROP, guided by the vision that “changing habits begins to change life,” proposes “24H LIFE GEAR” to enrich the 24-hour choices of those who continuously strive, from the moment they wake until they fall asleep. This project seeks to maximize overall brand value by integrating the customer bases and trustworthiness of collaborating top Japanese brands.
Features of the ANYTIME FITNESS Supervised “A PROP × récolte” Series
In recent years, an increasing focus on health has led to a greater need for balancing both exercise and diet. However, for busy modern individuals, consistently eating nutritionally balanced meals remains a significant challenge. This series was developed to address concerns such as the effort involved in protein supplementation after training and the difficulty in making it a habit.
Key features include:
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Integration of Anytime Fitness Expertise: Anytime Fitness, with its extensive knowledge in exercise and health, supervised the development. The goal was to create a cooking experience that naturally incorporates nutritional intake after exercise and into daily eating habits.
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Fusion of récolte’s Technology and Design: The series embodies récolte’s expertise in intuitive usability, minimalist design that blends into daily life, and functional design robust enough for everyday use.
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Pursuit of “Easy × Protein × Continuity”: These are designed not merely as cooking appliances but as tools to help regulate one’s lifestyle.
Product Overview
récolte Cordless Solo Blender Plus A PROP
Price: ¥7,920 (tax included)
With the concept of “Freshly made, on the spot,” this cordless blender allows users to enjoy protein shakes and smoothies anywhere.
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Powerful Design: Capable of blending ice and frozen fruits, a smoothie can be prepared in approximately 60 seconds.
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High Portability: Lightweight and compact, it can be carried in a bag. It charges via USB Type-C and provides approximately 10 uses on a full charge.
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Easy Care: Features one-touch automatic cleaning and is suitable for disassembly and washing, ensuring hygiene.
récolte Chicken & Boil Cooker Plus A PROP
Price: ¥10,780 (tax included)
Promoting “Sustainable Protein Habits,” this dedicated cooker transforms chicken salads and egg dishes into gourmet meals with a single touch.
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5 Automatic Modes: Equipped with five modes: moist and tender chicken salad, boiled eggs, soft-boiled eggs, steamed vegetables, and retort pouch heating.
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Low-Temperature Cooking for Nutrient Retention: Designed to efficiently and deliciously ingest protein.
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Space-Saving Design: With a depth of approximately 7.5cm, it is compact and does not take up much kitchen space.
About Official Online Store “A PROP”
“A PROP” is Fast Fitness Japan’s official online store, which opened on December 18, 2025. With the concept of “Discover items that make every day more enjoyable and active, expressing your individuality,” it offers Anytime Fitness original items and selected products, including apparel (from training wear to everyday use), supplements, protein, and miscellaneous goods, all with a focus on functionality and materials. The store aims to support customers’ lifestyles by providing high-quality items.
A PROP official website: https://aprop.jp/
About “récolte”
récolte is a brand that offers kitchen appliances prioritizing “just right for modern living.” It proposes kitchen appliances with sizes suitable for Japanese kitchens, color variations that match interiors, and functions and prices that eliminate waste.
About Fast Fitness Japan
Fast Fitness Japan (Tokyo Stock Exchange Prime Market, Securities Code: 7092) operates and franchises “Anytime Fitness,” a 24-hour, 365-day fitness gym. The company’s purpose, “A Healthier Place for Everyone,” drives its efforts to create a rich society where everyone can live healthily.
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Company Name: Fast Fitness Japan Inc.
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Representative: Kiyomitsu Yamabe, Representative Director and President
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Location: Shinjuku Island Wing 10F, 6-3-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
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Established: May 21, 2010
Fast Fitness Japan Corporate Website: https://fastfitnessjapan.jp/
Fast Fitness Japan X Official Account: https://x.com/FastFitness_jp
