Beisia Denki Yaita Store Grand Opening on Friday, April 24th!
Beisia Denki Yaita Store is scheduled for its grand opening on Friday, April 24, 2026, within the Beisia Town Yaita store, a facility of its group company. This marks the fifth Beisia Denki store in Tochigi Prefecture and the 26th store overall for the company, as well as the fourth in-shop location within a Beisia group store.
Beisia Denki Yaita Store introduces a new concept: “Smartphone and Home Appliance Assistance Desk.” This initiative establishes a comprehensive support system for everything from smartphones to home appliances. It covers pre-purchase comparison and consultation, as well as post-purchase services such as installation, setup, warranty, trade-in, and usage advice. This model aims to create a new store experience that goes beyond simply “selling products.” Located conveniently along the daily shopping route for Beisia customers, it offers an accessible environment for casual visits. The store is committed to serving as a community-focused “consultation hub,” providing close-knit support for customers’ smartphone and home appliance needs.
Beisia Denki Yaita Store Concept and Features
The store’s concept is “Smartphone and Home Appliance Assistance Desk.”
Beisia Denki Yaita Store enhances its role as a “store where you can consult about problems” in addition to its function as a place to select products. It offers a wide range of consultations related to home appliances and daily life, starting with smartphones, and provides personalized proposals for each customer. Furthermore, it creates an environment where customers can feel secure, addressing needs such as “I want to choose easily” and “I want to consult casually,” by providing full support from pre-purchase consideration to post-purchase installation, setup, and usage advice.
Product Offerings and Customer Card Member Benefits
The store will carry a wide range of essential home appliances, including televisions, recorders, personal computers, smartphones, refrigerators, washing machines, air conditioners, vacuum cleaners, cooking appliances, beauty appliances, lighting, security-related items, and EcoCute water heaters. Additionally, it will offer services such as smartphone bill diagnostics, model change consultations, data migration, initial setup, and operation guidance, supporting customers’ lives from both home appliance and mobile perspectives.
Beisia Denki Yaita Store not only proposes new purchases but also facilitates smooth trade-ins of existing home appliances at high prices, helping to reduce the financial burden of replacement. To make purchases more manageable, even during grocery shopping, the store offers interest-free installment payments (up to 24 times) for designated high-value products.
Moreover, a long-term warranty of up to 10 years is provided for eligible products, including air conditioners and refrigerators, ensuring peace of mind after purchase.
Benefits for Beisia Denki Customer Card members include:
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High-value trade-in to facilitate easier replacements (Eligible appliances: air conditioners, refrigerators, washing machines, televisions, personal computers, EcoCute, etc. / 50,000 yen or more excluding tax, specified models by the company).
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Long-term warranty for peace of mind (up to 10 years, specified models by the company).
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Reduced burden with interest-free installment payments (up to 24 times, specified models by the company, specified credit by the company).
Details of benefits and applicable conditions will be provided in-store.
Grand Opening Events
To commemorate its grand opening, Beisia Denki Yaita Store will host various events and special sales:
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April 24th (Fri) – April 30th (Thu): A grand opening sale will be held, featuring numerous bargain items, primarily mobile phones and home appliances.
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April 24th (Fri) – April 26th (Sun): Customers who complete a simple communication questionnaire will receive cotton candy or popcorn. (While supplies last)
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April 24th (Fri) – May 31st (Sun): An open記念 Customer Appreciation “Present Campaign” will be conducted, offering chances to win 1,000 yen Beisia gift certificates, day trip bus tours, and more.
Beisia Denki Yaita Store, with its “Smartphone and Home Appliance Assistance Desk” concept, is set to grand open as a store that caters to the needs of local customers. The entire staff looks forward to welcoming everyone.
Beisia Denki Yaita Store Overview
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Store Name: Beisia Denki Yaita Store
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Opening Date: Friday, April 24, 2026
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Business Hours: 9:00 AM – 8:00 PM
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Address: 25-1 Suehirocho, Yaita City, Tochigi Prefecture (1st floor of Beisia Town Yaita Store)
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Phone: 0287-48-7800
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Store Manager: Yuya Hasunuma
About Beisia Denki Co., Ltd.
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Representative: Masatake Hirai, Representative Director and President
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Established: September 1986
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Address: 900 Kamericho, Maebashi City, Gunma Prefecture
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Capital: 200 million yen
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Business Activities: Management of Beisia Denki stores selling digital and home appliances, and Docomo/au shops.
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Number of Employees: 300 (as of March 31, 2026)
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Number of Stores: 26 stores
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Stores by Prefecture: Gunma 9, Tochigi 5, Saitama 7, Chiba 2, Shizuoka 3
For more information, please visit https://beisiadenki.jp/.
