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Global consumer electronics brand Hisense will continue its long-standing partnership with UEFA, becoming an official partner for UEFA EURO 2028. This marks the fourth consecutive time Hisense has sponsored the prestigious European football championship, aiming to enhance global brand recognition and fan engagement.

De'Longhi Japan has announced the release of a new black model for its top-tier Multi Dynamic Heater Solare Wi-Fi, launching on September 18, 2026. Simultaneously, a new commercial titled "De'Longhi Heater Well Warming" featuring voice actor Kenjiro Tsuda as a cat and model Hibiki Kidera will be released on September 7, 2026, showcasing the comfort of "Zero Wind Heating."

SharkNinja LLC has announced the integration of Recustomer's "Recustomer Try Before You Buy" and "Recustomer Returns & Exchanges" platforms into its "SharkNinja Official Online Store." This initiative aims to provide customers with the opportunity to experience high-priced home and kitchen appliances at home before making a purchase decision, thereby enhancing the online shopping experience and increasing conversion rates.

XPRICE Inc. announces special events including a "Daily 399 Yen Sale" and "Ectoku! 7x Points Fest!" across its three Rakuten Ichiba stores during the Rakuten Super SALE, running from September 4 to September 11, 2026.

Ecovacs Japan will offer significant discounts of up to 65% on popular DEEBOT robot vacuum cleaner models during the Rakuten Super Sale, running from September 4 to September 11, 2026. This limited-time promotion includes high-end to entry-level models, providing advanced cleaning technology at special prices.

The Nana Guard laundry cover, featuring a waterproof polyester cover and 360° mesh, offers versatile protection against insects, pollen, rain, wind, UV rays, prying eyes, and bird damage, adapting its shape to various environments.

CCP Co., Ltd. announces the release of the "USB Humidifier Shizuku-chan," a new desktop humidifier featuring the beloved rain drop fairy character, Shizuku-chan. This compact and user-friendly humidifier is designed to provide comfortable moisture and a relaxing atmosphere for personal spaces, from the dry summer months to the autumn and winter seasons.

Sharp has announced the launch of "NIAH," an integrated AI service designed to connect with various home appliances and services, offering personalized support and suggestions for daily living, starting September 30th.

SWITCHBOT Corporation has announced the release of a new black color for its "SwitchBot Robot Vacuum Cleaner K11+ Pro." This Pro model combines a compact body with powerful suction, designed for Japanese homes, and will be available starting September 1, 2026.

Aqua Corporation announced the launch of its official online shop on September 1, 2026, enabling direct web sales of a wide array of AQUA home appliances. This new platform aims to meet the evolving shopping habits and increasing demand for convenient online purchasing, expanding the availability of AQUA products beyond traditional retail channels.