Home App 64.0% of Home Appliance Buyers Prioritize Support Services, Reaching 82.6% for Installation-Type Appliances: Stellagent Survey Reveals
A recent survey by Stellagent Inc. found that a significant majority of home appliance purchasers, especially for installation-type appliances like air conditioners and refrigerators, place high importance on support services such as delivery, installation, and warranty. The study highlights pre-purchase anxieties and the crucial role of comprehensive support in purchasing decisions.